PS5 Sales Up 4% Year-on-Year in Latest Quarter
Sony announced on Thursday that it has raised its full-year operating profit forecast by 4 percent, setting the target at JPY 1.33 trillion (\$9.01 billion). The upward revision reflects improved market conditions and the company’s expectation of a reduced financial hit from tariffs imposed under U.S. President Donald Trump’s administration.
According to the updated outlook, Sony now anticipates a tariff-related impact of JPY 70 billion, down from the JPY 100 billion forecast made in May. The company noted that its estimates are based on tariff rates in place as of August 1, while emphasizing that the trade landscape remains uncertain and subject to change.
This adjustment comes as Japanese companies across various sectors reevaluate the potential costs of U.S. tariffs. The reassessments follow a series of trade agreements struck between the United States and its partners, including a deal reached with Japan last month.
Industry analysts view Sony’s revision as a sign of cautious optimism, reflecting both improved clarity in global trade conditions and the company’s resilience in navigating market challenges. Still, with the tariff situation remaining fluid, Sony and other Japanese firms continue to monitor developments closely.