US Online Spending Jumps $24.1 Billion During “Black Friday in Summer,” Adobe Reports

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U.S. online retail spending surged by $24.1 billion from July 8 to 11, a period dubbed “Black Friday in Summer,” exceeding Adobe Analytics’ forecast as shoppers eagerly took advantage of steep discounts on back-to-school items. Retailers saw a 30.3% increase in online sales during events including Amazon Prime Day, surpassing Adobe’s earlier projection of 28.4%.

Online retail sales a year ago during this period were $14.2 billion, marking an 11% rise this time. Prime Day has solidified its role as a key back-to-school shopping moment, with consumers grabbing early deals to prepare for the upcoming school season, Adobe noted.

Major retailers such as Amazon, Walmart, Target, and Best Buy launched extensive deal events offering significant discounts, encouraging shoppers to purchase higher-priced items they might normally avoid. Amazon extended its sales window to 96 hours, doubling the usual 48-hour timeframe, and ran aggressive promotions across categories like apparel and electronics.

This surge in deals comes amid ongoing trade tensions and tariff uncertainties under the Trump administration, as well as a looming August 1 deadline for renegotiations of trade agreements with the U.S.

Mobile shopping dominated the Prime Day event, accounting for 53.2% of online sales—above Adobe’s forecast of 52.5%. Discounts ranged from 11% to 24%, slightly wider than the previously forecast 10% to 24%. Apparel saw the largest discounts at 24%, up from 20% last year, while electronics held steady at a 23% discount, similar to the prior year.

Meta Unlikely to Further Change Pay-or-Consent Model, Faces Imminent EU Fines: Sources

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Meta Platforms is expected to maintain its current pay-or-consent model without further adjustments, making it nearly certain to face new antitrust charges and significant daily fines from the European Union, according to sources with direct knowledge of the situation.

The European Commission recently warned Meta that limited tweaks to the model would not satisfy the Digital Markets Act (DMA), which aims to limit Big Tech’s market power through strict regulations. Meta was already fined €200 million ($234 million) in April for breaching the DMA with its pay-or-consent approach from November 2023 to November 2024.

Although Meta modified the model in November 2024 to reduce the use of personal data for targeted ads, the EU remains unsatisfied. Sources indicated that unless circumstances change, Meta will not propose further revisions, prompting expected new charges and daily fines that could reach up to 5% of the company’s average daily global revenue, starting from June 27. The final decision on fines has yet to be finalized.

Following the Reuters report, Meta’s shares dropped 1.7% mid-session. Meta declined to comment on the latest developments but reiterated previous statements asserting its compliance with the DMA, highlighting the broad choices offered to European users and accusing the Commission of unfairly targeting its business model.

Google Hires Key Windsurf Executives in $2.4 Billion Deal to Boost AI Coding Efforts

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Alphabet’s Google has secured several leading staff members from AI code-generation startup Windsurf as part of a $2.4 billion licensing deal, the companies announced on Friday. The deal grants Google non-exclusive rights to use some of Windsurf’s technology but does not involve Google taking any ownership stake or controlling interest in the startup.

Windsurf CEO Varun Mohan, co-founder Douglas Chen, and members of the startup’s research and development team will join Google’s DeepMind AI division, focusing on advancing agentic coding projects, particularly the Gemini initiative. This move follows months of Windsurf’s discussions with OpenAI about a potential acquisition valued at around $3 billion.

Google praised the acquisition of top AI coding talent, positioning the deal as a strategic win to accelerate innovation in AI-assisted coding tools. Windsurf investors will gain liquidity through the licensing fees while maintaining their stakes in the company.

This deal is part of a growing trend of “acquihire” arrangements in the tech sector, where major companies hire startup teams without acquiring full ownership, often sidestepping regulatory scrutiny. Microsoft, Amazon, and Meta have all engaged in similar deals in recent years, sparking some antitrust investigations.

Windsurf will continue operating independently with most of its approximately 250 employees remaining, and Jeff Wang stepping in as interim CEO, with Graham Moreno appointed as president. The startup plans to prioritize product innovation for enterprise clients going forward.