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Google Pixel 10 Series to Feature Tensor G5 Chip with Major Upgrades, Including Custom Camera ISP

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Google is set to unveil its highly anticipated Pixel 10 series later this year, powered by the next-generation Tensor G5 chip. In a significant shift, Google is expected to move away from Samsung as the primary manufacturer of its smartphone processors and turn to Taiwan-based TSMC for production. Ahead of the official launch, several details about the Tensor G5 chip’s new components have emerged, shedding light on the advancements and changes that will define Google’s upcoming flagship devices.

The Tensor G5 will build upon the foundation laid by the previous Tensor G4 chip, with Google continuing to incorporate its proprietary components for enhanced performance. According to sources close to the company, key features of the Tensor G5 will include the integration of Google’s always-on compute (AoC) audio processor, the Google Emerald Hill memory coprocessor, the Google GXP digital signal processor (DSP), and the Google EdgeTPU, all of which have been carried over from the G4. These components are expected to offer improvements in processing efficiency, audio handling, and machine learning capabilities.

A notable change with the Tensor G5 is the switch in GPU suppliers. Unlike its predecessors, which used GPUs designed by Samsung, the G5 will feature a GPU from Imagination Technologies, specifically the DXT model. This move is expected to improve graphics performance and power efficiency, contributing to a more seamless user experience. Additionally, the Tensor G5 will drop support for some older video codecs, such as Google’s BigWave (AV1) and Samsung’s MFC video codecs, in favor of a new video IP from Chips&Media, the WAVE677DV. This update could enhance video playback and streaming capabilities on the Pixel 10 series.

Perhaps the most significant change is in the camera department. Instead of relying on Samsung’s customized ISP (Image Signal Processor), Google is reportedly developing its own custom ISP for the Tensor G5, which is expected to offer enhanced image processing capabilities. This shift reflects Google’s ongoing investment in camera technology and its desire to have more control over the image quality produced by its smartphones. Additionally, the Tensor G5 will feature alternative components for interfaces and controllers, including UFS, USB3, and PWM controllers from third-party suppliers such as Synopsys, SmartDV, and Faraday Technologies, replacing Samsung’s previous offerings. These changes highlight Google’s commitment to improving the overall performance and customization of its hardware, setting the stage for a more refined and powerful Pixel 10 series.

Google Pixel 9a Retail Listing Reveals Pricing as Hands-on Video Leaks Online

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Google’s Pixel 9a is expected to make its official debut soon, but ahead of its launch, multiple leaks have surfaced online, revealing key details about the upcoming smartphone. Recently, a retail listing for the device appeared on an e-commerce site in Germany, as well as on classified listings in the UAE, hinting at its expected price and specifications. Additionally, a hands-on unboxing video of the Pixel 9a has been shared on YouTube, providing an early look at its design and features.

According to GSMArena, the Pixel 9a was briefly listed on the German retailer Expert TechnoMarkt’s website with a price of EUR 549 (approximately Rs. 52,000) for the 128GB storage variant. The listing also revealed that the smartphone will be available in four color options: black, gray, rose, and violet. Furthermore, the website mentioned that shipments of the device would begin within 10 to 14 days, suggesting that the official launch could be imminent, possibly later this month.

The leaked specifications indicate that the Pixel 9a will feature a 6.3-inch full-HD+ OLED display with a peak brightness of 2,700 nits and Gorilla Glass 3 protection. It is expected to be powered by Google’s Tensor G4 chipset, coupled with 8GB of RAM and up to 256GB of internal storage. The smartphone is also likely to run on Android 15 out of the box, making it one of the first devices to debut with Google’s latest software.

On the camera front, the Pixel 9a is rumored to come with a dual-camera setup, consisting of a 48-megapixel primary sensor and a 13-megapixel ultrawide lens. Additionally, the device is said to pack a large 5,100mAh battery, which could offer significant improvements in battery life compared to its predecessor. With leaks continuing to emerge, all eyes are now on Google to officially announce the Pixel 9a and confirm the details surrounding its launch.

Google Reportedly Set to Collaborate with MediaTek on New AI Chip Development

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Google is reportedly forging a new partnership with Taiwan’s MediaTek to develop the next generation of its Tensor Processing Units (TPUs), a key component in its AI infrastructure. According to a report by The Information, this collaboration is set to take shape next year, bringing MediaTek’s expertise in chip design together with Google’s ambitions in the AI space. This marks a significant shift in Google’s approach to chip development, especially after years of working exclusively with Broadcom on the design of its AI chips.

Despite this new partnership, Google has not severed its ties with Broadcom, suggesting that the company plans to maintain a diverse strategy for chip design. Broadcom has been instrumental in creating the AI chips that power Google’s internal research, development, and cloud services. A source from the San Jose-based company confirmed that Google continues to collaborate with Broadcom, indicating that the tech giant is adopting a multi-vendor strategy rather than relying solely on one partner.

The move to work with MediaTek comes at a time when Nvidia continues to dominate the AI chip market. Google, however, has taken steps to reduce its reliance on Nvidia’s chips by designing its own AI server processors. These in-house chips allow Google to serve both its internal needs and cloud customers, thus giving it a competitive edge. This strategy also provides greater flexibility and control over its AI infrastructure, a significant advantage as the demand for specialized AI hardware surges.

In late 2024, Google introduced its sixth-generation TPU, designed to provide a viable alternative to Nvidia’s offerings. This new generation of chips is a key part of Google’s effort to carve out a stronger position in the competitive AI space, offering its cloud customers a solution that isn’t as dependent on Nvidia. With rivals such as OpenAI, supported by Microsoft, and Meta also ramping up their AI capabilities, Google’s diversified approach to chip design is becoming increasingly important in maintaining its leadership in the cloud and AI sectors.