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Asus Teams Up with Zepto to Provide Fast Deliveries in Four Major Cities

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Asus has partnered with Zepto, a Bengaluru-based quick commerce company, to offer rapid delivery services for its accessories in India. Known for its ability to deliver groceries and electronics in just about 10 minutes, Zepto will now provide fast shipping for select Asus computer peripherals, such as keyboards and mice. This initiative is designed to meet the growing demand for speedy deliveries, allowing consumers to receive their tech products with minimal wait times. However, the availability of these products is limited to a few major cities in India.

Currently, customers in cities like NCR, Mumbai, Chennai, and Bengaluru can access a variety of Asus accessories through Zepto. The available products include popular models such as the Marshmallow Keyboard KW100 in unique color options like Oat Milk and Green Tea Latte, as well as the Marshmallow Mouse MD100 in Blue and Grey. Additionally, the MW203 multi-device wireless silent mouse and the WT300 mouse in Black are also available for quick purchase, offering users a range of options for their tech needs.

This collaboration comes as part of Asus’s broader strategy to cater to the increasing demand for quick commerce platforms, especially among urban buyers who value convenience and rapid service. According to Asus, the goal of this partnership is to align with modern consumer lifestyles by reducing delivery times and enhancing accessibility to essential tech accessories. This move is expected to tap into the growing trend of consumers turning to platforms like Zepto for on-demand purchases of electronic gadgets and accessories.

Looking ahead, Asus has plans to expand the availability of its products to other quick commerce platforms, including Blinkit and Instamart. This expansion will further strengthen Asus’s presence in the fast-paced online retail space and meet the evolving needs of tech-savvy buyers who prefer immediate access to their purchases. As the trend toward quick commerce continues to rise, Asus is positioning itself as a key player in providing instant access to tech products in the Indian market.

Zomato Introduces Food Rescue Feature, Offering Discounted Cancelled Orders to Users

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Zomato has launched a new feature in India called Food Rescue, designed to help reduce food waste by allowing users to purchase cancelled orders from nearby restaurants at discounted prices. The initiative aims to ensure that food that would otherwise go to waste can be salvaged and enjoyed by other customers. Through this feature, users will be able to claim recently cancelled orders, which will be delivered in their original packaging and within a short time frame. However, the feature will only apply to select food items, and certain items like ice creams and shakes will be excluded due to their perishable nature.

The Food Rescue feature works by making recently cancelled orders visible to users within a 3-kilometre radius of the delivery partner. These orders are available for a limited time, and users can claim them on a first-come, first-served basis. Once a cancelled order becomes available on the app, it can be quickly snapped up, but it won’t be accessible to the original customer or those in their immediate area. This system ensures that the food doesn’t go unclaimed and helps prevent waste, benefiting both customers and the restaurants involved.

Zomato has also outlined the payment process for this new feature. If a cancelled order has already been paid for online, the amount paid by the new customer will be shared between the restaurant and Zomato, with the platform only retaining the necessary government taxes. This makes the feature not only eco-friendly but also an efficient way for restaurants to recoup some of the costs associated with cancellations. It provides customers with a chance to grab a meal at a discounted price while still ensuring the original restaurant partner gets compensated.

By introducing Food Rescue, Zomato is tackling the growing issue of food waste in a unique and practical way. With the rise of food delivery platforms, cancellations have become an unfortunate part of the process, often leading to wasted food that could have been consumed. This initiative not only benefits the environment but also provides a new opportunity for consumers to enjoy meals at a lower price, making it a win-win situation for all parties involved.

Zomato and Swiggy Accused of Antitrust Violations by Competition Commission of India

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Indian Antitrust Probe Finds Zomato and Swiggy Breached Competition Laws
An investigation by the Competition Commission of India (CCI) has concluded that food delivery giants Zomato and Swiggy engaged in practices that violated competition laws. According to confidential documents reviewed by Reuters, these companies leveraged their dominant market positions to strike deals with select restaurants, potentially stifling competition in India’s fast-growing food delivery market.

Exclusivity Contracts and Preferential Deals
The investigation revealed that Zomato entered into exclusivity agreements with restaurant partners in exchange for reduced commission rates. Similarly, Swiggy promised business growth to specific partners if they listed their services exclusively on its platform. These arrangements provided unfair advantages to certain restaurants while limiting opportunities for others, the CCI noted. By securing exclusivity, Zomato and Swiggy potentially limited consumers’ access to broader choices and hindered smaller restaurants from gaining visibility.

Impact on Market Competitiveness
The CCI’s investigative arm stated that these exclusivity practices undermined fair competition in the food delivery ecosystem. By favoring select players, Zomato and Swiggy effectively restricted other restaurants’ ability to compete on equal footing. Such practices, the report argued, prevented the market from fostering greater competition, innovation, and better pricing for consumers.

What Lies Ahead for Zomato and Swiggy?
The findings come as both companies face scrutiny over their market dominance and operational practices. If the CCI formally rules against Zomato and Swiggy, it could result in penalties or corrective measures aimed at promoting fair competition. This case also underscores the increasing regulatory focus on ensuring balanced practices within India’s rapidly evolving digital economy. For now, the spotlight remains on how these companies address the allegations and adapt their strategies to comply with regulatory expectations.