Apple to Integrate Google’s Gemini AI Model to Power New Siri, Bloomberg Reports
Apple plans to use Google’s massive 1.2 trillion-parameter Gemini AI model to power the next generation of its Siri voice assistant, according to a Bloomberg report published Wednesday. The deal, expected to be finalized soon, would see Apple pay roughly $1 billion annually for access to Google’s advanced AI technology.
The partnership marks a major step in Apple’s artificial intelligence ambitions, as it seeks to close the gap with rivals like Microsoft and OpenAI in generative AI. The Gemini model — one of the world’s most powerful — is set to serve as a temporary solution while Apple continues developing its own large-scale AI systems.
Bloomberg reported that the Gemini integration would enable Siri to handle more complex queries, offer improved conversational capabilities, and process natural language more fluidly than before. Apple’s current in-house models are far smaller in scale and capability compared with Google’s.
Neither Apple nor Alphabet has commented on the report. The collaboration underscores the growing trend among major tech firms to partner on AI development, even as they compete fiercely in the space.
Apple’s use of a Google-built AI model mirrors its long-standing partnership with the search giant, whose engine already powers Safari search functions on iPhones — another deal worth billions annually.
