Apple Leads Global Smartphone Market as Shipments Decline 6% Year-on-Year in Q1 2026: Counterpoint Report

Apple may delay the base iPhone 18 until 2027, and that might be a good  thing - PhoneArena

Global smartphone shipments declined by 6 percent year-on-year in the first quarter of 2026, according to a recent report by Counterpoint Research. The downturn has been attributed to ongoing shortages of DRAM and NAND memory components, along with overall weaker consumer demand across key markets.

The report highlights that despite the contraction in the global smartphone industry, market dynamics remained competitive, with brands adjusting their production and pricing strategies. Several manufacturers reportedly delayed product launches in response to supply constraints and cautious consumer spending behavior.

Geopolitical tensions in regions such as the Middle East also contributed to reduced consumer confidence, leading to slower discretionary spending on new smartphones. While some regional markets showed stability, the broader global sentiment remained subdued throughout the quarter.

In terms of market performance, Apple secured the top position with a 21 percent share, marking a 5 percent year-over-year increase. This milestone was driven by strong demand for the iPhone 17, supported by trade-in programs and solid performance in key regions including the Asia-Pacific market, particularly India. Samsung followed in second place, while Xiaomi retained third position, with Oppo and Vivo rounding out the top five global smartphone brands.

Huawei Pura 90 Series Leak Reveals Design, Colours, RAM and Storage Options

Huawei Pura 90 Pro series launch date and design revealed - GSMArena.com  news

Huawei is preparing to expand its flagship lineup with the upcoming launch of the Pura 90 Pro and Pura 90 Pro Max, which are scheduled to debut in China later this month. Alongside the announcement, the company has also revealed key details regarding the design language and available colour options for both models.

The Huawei Pura 90 Pro will be offered in four distinct colour variants, including Coconut White, Mulberry Black, Orange Soda, and Pink Guava (translated from Chinese). In terms of memory configurations, the device will be available in multiple options ranging from 12GB + 256GB to 16GB + 1TB, catering to different user needs.

Pre-orders for the series have already gone live in China, with the official launch event set for April 20 at 2:30pm local time (12pm IST). This early availability suggests strong anticipation for the new flagship lineup, continuing Huawei’s momentum in the premium smartphone segment.

Meanwhile, the Huawei Pura 90 Pro Max will feature a slightly more diverse palette, including Dawn Gold, Emerald Lake, Obsidian Black, Orange Ocean, and Sunset Purple (translated from Chinese). Like the Pro variant, it will also share the same RAM and storage configurations, ensuring consistency across the series while offering differences mainly in design and positioning.

Poco M8s Listed on Thailand’s NBTC Database Ahead of Anticipated Global Launch

POCO M8 5G Spotted on NBTC: Launch Imminent

The Poco M series is preparing to welcome a new addition, as the upcoming Poco M8s has surfaced in certification listings, hinting at an imminent launch. This development follows the release of the Poco M8, which debuted in India earlier this year featuring a Snapdragon 6 Gen 3 processor and a robust 5,520mAh battery.

The Poco M8s recently appeared in Thailand’s National Broadcasting and Telecommunications Commission (NBTC) database, confirming its official name and suggesting that the device is nearing its final stages before release. Such certifications often indicate that a product is ready to enter the market in the near future.

According to the listing, the device carries the model number 26067PC09G and supports a wide range of network technologies, including GSM, WCDMA, LTE, and NR. This confirms that the Poco M8s will be compatible with both 4G and 5G connectivity, aligning with current industry standards for mid-range smartphones.

Additional details from the certification reveal that the phone is manufactured in China and has received approval under certification number B38253-26. While official specifications remain undisclosed, the Poco M8s is expected to be positioned slightly below the Poco M8, offering a more budget-friendly alternative within the lineup.