HMD Crest Series Debuts in India with Amazon as Exclusive Retailer
HMD Crest Series to Feature Glass Finish and Self-Repair Capabilities
HMD Global is preparing to unveil its new Crest series of smartphones in India. Set to launch on July 25, these will be the first smartphones from HMD that do not carry the Nokia branding. The announcement was made via a teaser on X (formerly Twitter), which provides a glimpse of the upcoming devices. The teaser highlights that the phones will feature a distinctive glass rear panel, setting them apart in terms of design.
The HMD Crest series will be available exclusively through Amazon India, with the e-commerce giant already hosting a dedicated landing page for the new handsets. This exclusive availability suggests a strategic partnership aimed at driving significant online sales and reaching a broad audience. The devices are expected to be manufactured in India, aligning with the company’s emphasis on local production.
A key feature of the HMD Crest series is its focus on self-repairability. This concept, which has been central to recent HMD devices, aims to make it easier for users to repair their phones independently. This approach not only extends the lifespan of the devices but also supports sustainability by reducing electronic waste.
While detailed specifications and features of the Crest series are yet to be fully revealed, the teaser hints at a high-quality build and advanced features. The glass rear panel is likely to add a premium touch to the devices, which could appeal to consumers looking for a stylish and durable smartphone.
The July 25 launch event will provide more insights into the Crest series’ capabilities and pricing. In the meantime, interested buyers can visit the Amazon India landing page to stay updated on the latest developments and potential pre-order options.
Overall, the HMD Crest series represents a significant step for HMD Global as it ventures into a new branding era and continues to innovate with user-centric features. The focus on self-repairability and premium design elements could set these smartphones apart in a competitive market.
