Samsung denies all rumors related to the rebranding of its smartphone chips, stating that they are false.
Samsung’s semiconductor arm has reportedly refuted a claim made by a tipster on X (formerly known as Twitter) that the company was planning on rebranding its Exynos chips. The South Korean technology conglomerate has also clarified that the company does not plan to rename the chips used on many models in its smartphone lineup and that all rebranding related rumours are false. Samsung’s Exynos mobile processors compete with MediaTek and Qualcomm’s Snapdragon chips — these are also used to power some of Samsung’s handsets.
On Tuesday, tipster @oreXda posted on X that Samsung was planning on rebranding its Exynos mobile chips to “Dream Chip” or “Dream”. However, the company rubbished the claim in a statement to Android Authority. “The rumour on rebranding is not true. For your reference, the mentioned brand name [Dream – ed] is simply an internal project name,” Samsung told the publication.
The company further confirmed that all rumours related to the company’s plans to rebrand the Exynos family of mobile processors “are not true,” in response to another query sent by the website. Samsung has used Exynos chips on its smartphones for over a decade and it appears unlikely that the name of its mobile processors will be changed in the future.
While Samsung’s flagship Exynos chips compete with offerings from MediaTek and Qualcomm, the performance of its mobile processors has faced criticism for issues like battery endurance and thermal throttling. Recent reports indicate that Samsung is expected to equip some models in the upcoming Galaxy S24 series with Exynos 2400 chips. In a departure from the previous strategy of using Snapdragon chips across all Galaxy S models, this time, only the Galaxy S24 Ultra is rumored to feature a Snapdragon chip in all markets. The other models are expected to use Exynos 2400 chips, except in China and the US, where all three models in the series are rumored to be powered by Snapdragon chips.