Adevinta Eyes Sale of Spanish Business Amid Strategic Breakup Plan by Private Equity Owners

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Adevinta, the Norway-based online classifieds group, is preparing to sell its Spanish operations, as part of a broader plan by new owners Blackstone and Permira to break up the company and concentrate on core markets, according to sources familiar with the matter.

The sale process, which is being managed with the help of advisers, could value the Spanish business—including well-known brands like InfoJobs, Fotocasa, and coches.net—at over €2 billion ($2.2 billion).

Adevinta’s Spanish arm reportedly generates around €130 million in EBITDA, one source noted.

Background and Strategy:

  • Adevinta was acquired in 2023 by a consortium led by Blackstone and Permira in a major European private equity deal.

  • The owners are now executing a portfolio streamlining strategy, focusing on three priority markets:

    • Germany

    • France

    • Benelux

  • This move follows Adevinta’s recent sale of its Austrian unit willhaben and ongoing plans for a 2026 IPO of Mobile.de, its German auto classifieds platform.

Spanish Portfolio Includes:

  • InfoJobs – A leading online job search platform in Spain

  • Fotocasa – A popular real estate classifieds site

  • coches.net – A major portal for second-hand vehicles

  • Motos.net, Habitaclia, and Milanuncios – Other well-known local marketplaces

Market Trends and Potential Buyers:

  • Investor interest in online classifieds is rising:

    • Cinven acquired Idealista, another major Spanish property classifieds site, in 2023.

    • Rightmove recently rejected an $8 billion bid from Australia’s REA Group.

  • Likely suitors for Adevinta’s Spanish assets could include:

    • Private equity firms

    • Rival classifieds platforms

    • Strategic investors seeking regional market consolidation

Neither Adevinta, Blackstone, nor Permira offered comment on the matter.

Industry Context:

As digital classifieds consolidate across Europe, Adevinta’s move mirrors a broader trend of focused scaling and value unlocking in mature marketplaces. The potential €2B deal could mark one of the largest classifieds divestitures in Europe this year.