The BBC is planning to produce programmes specifically for YouTube for the first time, as the British public broadcaster looks to diversify revenue streams amid a shift in viewing habits toward online platforms, the Financial Times reported on Friday.
According to the report, the BBC will create tailored shows designed initially for YouTube audiences, which would later also be made available on the broadcaster’s own platforms, including BBC iPlayer and BBC Sounds. The deal could be announced as early as next week, the FT said, citing sources familiar with the plans.
The BBC declined to comment on the report, while Google, which owns YouTube, did not respond to a request for comment outside normal business hours.
The BBC is primarily funded through a licence fee paid by UK households that watch television, allowing its domestic services to remain free of advertising. However, the FT said the YouTube partnership would focus on younger audiences and enable the BBC to generate additional income by running advertisements on content viewed outside Britain.
A limited number of older BBC series may also be made available on YouTube, though this is not expected to be the core of the agreement, the report added.
The move comes as YouTube’s reach in the UK continues to grow. In December, YouTube attracted 51.9 million British viewers, narrowly overtaking the BBC’s 50.8 million, according to Barb Audiences, the UK’s official body for measuring television and video consumption.
Separately, the BBC remains embroiled in legal controversy in the United States. U.S. President Donald Trump is suing the broadcaster for at least $10 billion over the editing of clips from a speech that appeared to suggest he directed supporters to storm the U.S. Capitol on January 6, 2021. The BBC has apologised for the edit, which led to the resignations of its two most senior executives, but has said it will contest the lawsuit and seek its dismissal.