EU media giants push Digital Fairness Act toward Big Tech
Major European broadcasters and publishers are urging EU regulators to ensure the upcoming Digital Fairness Act (DFA) focuses on dominant tech platforms rather than traditional media companies.
Industry groups including ACT — representing firms such as Disney, Warner Bros. Discovery, RTL and ITV — argue broadcasters already face heavy regulation and that applying the same digital rules broadly could damage journalism, media pluralism and advertising-supported business models.
The proposed DFA is expected to address dark patterns, addictive product design, misleading influencer tactics and subscription traps. Media groups warn that features like autoplay, recommendation engines and personalized advertising are essential business tools, not inherently harmful practices.
They are calling for a risk-based framework that targets Big Tech’s market power rather than imposing blanket obligations across structurally different industries.



