JD.com Enters China’s Competitive Food Delivery Market

Chinese e-commerce giant JD.com (9618.HK) is expanding into the country’s food delivery sector, announcing on Tuesday its move to recruit restaurants for its new service, JD Takeaway. The company posted an invitation on its official Weixin account, offering a compelling incentive for restaurants: “Join us now, zero commissions all year round!”

Merchants who sign up with JD Takeaway before May 1 will enjoy a full year of commission-free services. JD.com aims to provide extensive support to these businesses, promoting the sustainable and healthy development of the food delivery industry.

China’s food delivery market is highly competitive, with two major players dominating the space: Meituan (3690.HK), the market leader, and Eleme, owned by Alibaba (9988.HK). JD.com’s entry into this market comes at a time when the company is facing intense competition in the broader e-commerce industry, dominated by giants like Alibaba Group and PDD Holdings (PDD.O), as well as rising platforms such as Douyin.

To stay competitive amid an economic slowdown and declining consumer spending power, JD.com has rolled out discount campaigns. However, these efforts have contributed to a decline in the company’s share price. Despite this, JD.com continues to leverage its robust, self-run logistics network, offering same-day or next-day delivery across most regions of China.