OpenAI set to launch AI-powered browser to rival Google Chrome

OpenAI is reportedly preparing to release a new AI-powered web browser in the coming weeks that aims to challenge Google Chrome’s dominance, according to sources familiar with the matter. The browser will leverage artificial intelligence to transform the way users interact with the web, potentially offering a more integrated experience that keeps some browsing activities within a ChatGPT-style chat interface rather than directing users to external websites.

This move marks a strategic push by OpenAI to gain direct access to user data—an essential asset for competing with Google, whose Chrome browser is a critical component of Alphabet’s advertising business, generating nearly 75% of its revenue. By controlling browsing data, OpenAI could directly rival Google in targeted advertising and user engagement.

With over 500 million weekly active ChatGPT users, OpenAI’s browser has the potential to significantly disrupt Google’s advertising ecosystem. The browser will be built on Chromium, the open-source codebase behind Chrome and other browsers like Microsoft Edge and Opera, allowing OpenAI to control data collection and integration more effectively.

The new browser is also designed to integrate OpenAI’s AI agent tools, such as Operator, enabling automated actions on behalf of users, including booking reservations or filling forms within websites—enhancing convenience and utility.

OpenAI’s founder Sam Altman, who has driven the company’s rapid innovation since ChatGPT’s launch in 2022, is betting on this browser as part of a broader strategy to embed AI deeper into daily personal and work life.

Competition is fierce: Google Chrome currently commands over two-thirds of the global browser market with more than 3 billion users, while Apple’s Safari holds a distant second place with 16%. Other AI-driven browsers like Comet by Perplexity, The Browser Company, and Brave have already launched AI-enhanced browsing experiences.

The Department of Justice’s ongoing antitrust actions against Google—following a ruling that Alphabet holds a monopoly in online search—highlight the regulatory challenges facing the search and browser giant. OpenAI has even expressed interest in acquiring Chrome if forced divestiture occurs.

Unlike merely creating a plug-in for existing browsers, OpenAI’s decision to build its own browser aims to maximize control over user data, a crucial factor for AI’s effectiveness and business value.

OpenAI declined to comment on the launch details.