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Google Introduces New Class of Cheap AI Models as Cost Concerns Intensify

Google has introduced new, cost-effective AI models under its Gemini family, responding to increasing competition and concerns over the escalating costs of artificial intelligence. The new offerings, including the “Flash-Lite” model, are designed to compete with cheaper AI models like DeepSeek’s, a Chinese rival that has drawn attention for its low-cost AI training.

The company unveiled several versions of its Gemini 2.0 models, which offer varying levels of performance and pricing. Among these is the “Gemini 2.0 Flash,” which was released to the general public after being previewed to developers in December. Flash-Lite, a more affordable variant, has been developed in response to positive feedback on the earlier Flash 1.5 model. However, the cost of Gemini 2.0 Flash is higher than its predecessor.

Google’s new pricing strategy comes amid growing scrutiny from investors over the rising expenses of AI model development. Recently, DeepSeek revealed it spent just $6 million on the final training run of one of its models, prompting comparisons to the significantly higher costs cited by major U.S. AI firms, including Alphabet, Microsoft, and Meta. Despite this, DeepSeek’s low-cost model has spurred competitors to accelerate their AI spending, leading to concerns about the long-term profitability of such investments.

Pricing for Gemini Flash-Lite is competitive, with certain inputs costing as little as $0.019 per 1 million tokens. This is cheaper than OpenAI’s flagship model, which costs $0.075 per million tokens, and slightly higher than DeepSeek’s $0.014 model (though DeepSeek’s pricing will rise fivefold on February 8).

These updates reflect Alphabet’s response to the growing pressure to provide affordable AI models while maintaining a competitive edge in the rapidly evolving AI space. However, despite these advancements, investor concerns remain about the sustainability of high capital expenditures in AI development.

 

Alphabet Shares Drop Amid Cloud Growth Concerns and Rising AI Spending

Alphabet’s stock dropped by 8% on Wednesday, driven by investor concerns over the company’s slowing cloud growth and planned capital expenditures of $75 billion for the year. This marks a significant shift for the Google parent, highlighting fears surrounding the escalating costs of artificial intelligence (AI) development.

The company’s quarterly cloud revenue grew by 30%, slower than the 35% increase seen in the previous quarter, and missed market expectations. This decline mirrors challenges faced by its larger cloud rival, Microsoft. Analysts have indicated that these results mark a shift in Google’s business model, moving from its capital-light, high-margin search advertising business to a more capital-intensive, AI-driven approach.

The projected increase in capital expenditures (CapEx) for 2025 is 29% higher than analysts’ estimates. Alphabet has indicated that it will prioritize costly AI investments to avoid falling behind competitors, a strategy that has raised concerns among investors looking for a clearer path to AI-driven profits. Analysts such as Gil Luria from D.A. Davidson expressed worry that Alphabet might be heading down the same path as Microsoft, facing the challenges of high AI costs without immediate returns.

Alphabet’s concerns were further compounded by the rise of China’s DeepSeek, a low-cost AI model that has spurred debate about the high expenses of AI development by Big Tech companies. Despite better-than-expected ad revenue performance, the heightened CapEx and cloud struggles have overshadowed the positive results.

Analysts have responded to the concerns by cutting their price targets on Alphabet’s stock, with some expressing doubts about the company’s ability to capture a significant share of the cloud market. Alphabet’s shares remain the cheapest among the major U.S. cloud providers, with a 12-month forward price-to-earnings ratio of 22.7, lower than Amazon’s and Microsoft’s ratios.

 

Alphabet Plans Massive Capex Increase as Cloud Revenue Growth Slows

Alphabet (GOOGL.O) announced plans to spend $75 billion on its AI infrastructure in 2025, a 29% increase over Wall Street’s expectations. This announcement led to a 9% drop in Alphabet’s stock in after-hours trading as investors expressed disappointment with the company’s missed cloud revenue target and growing concerns over its profitability.

Alphabet’s planned capex for 2025 exceeds analysts’ expectations of $58 billion and marks a dramatic increase from the $52.5 billion spent in 2024. CEO Sundar Pichai defended this surge in investment, citing the enormous potential of the AI space and promising that the cost of AI technology would continue to decrease, making it more accessible. Despite this optimism, Alphabet reported a slowdown in its cloud revenue growth, which failed to meet projections.

The company’s cloud business saw a 30% rise in revenue, reaching $11.96 billion for the fourth quarter. However, this was a deceleration from the 35% growth in the previous quarter and missed the expected $12.16 billion. Pichai emphasized that the Gemini family of AI models would drive further growth within the cloud platform, noting that developer usage of Gemini had doubled in the last six months.

Alphabet’s capital spending is primarily focused on building servers and data centers to support its AI initiatives. The company’s cloud segment has faced heightened competition, especially from rivals like Microsoft and Amazon, with the latter set to release its quarterly results soon.

Meanwhile, Alphabet’s core advertising business, which represents around 75% of total revenue, showed positive performance, with ad revenue growing 10.6% to $72.46 billion in the fourth quarter. YouTube contributed significantly to this growth, with ad revenue increasing by 13.8%.

Alphabet’s overall revenue for the quarter rose 12% to $96.47 billion, surpassing analyst expectations, while profits came in at $2.15 per share, above the forecasted $2.13 per share.