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Trump Media Files for Bitcoin and Ethereum ETF Amid Crowded Crypto Market

Trump Media & Technology Group, the parent company of Truth Social, has filed with the U.S. Securities and Exchange Commission (SEC) to launch a new exchange-traded fund (ETF) that would invest in both bitcoin and ethereum, the two largest cryptocurrencies by market value.

This marks the company’s second crypto ETF filing in under two weeks, following an earlier bid to launch the Truth Social Bitcoin ETF. If approved, the new Truth Social Bitcoin & Ethereum ETF would enter a highly competitive space already led by financial giants like BlackRock, whose iShares Bitcoin ETF manages $72.5 billion in assets.

ETF analysts say new entrants will struggle to compete without a clear edge. “The only way to stand out will be through fees or brand,” said Bryan Armour of Morningstar. Trump Media has not yet disclosed management fees for either ETF, though competitors typically charge around 0.12%.

The proposed bitcoin and ethereum ETF would initially maintain a 3:1 ratio in favor of bitcoin, according to the issuer Yorkville America Digital. This allocation strategy may help attract retail crypto enthusiasts, especially those aligned with the Truth Social platform.

Sui Chung, CEO of CF Benchmarks, said the move may be less about innovation and more about leveraging brand loyalty: “Given Truth Social’s involvement, it may be marketed directly to individual investors—just like how some people buy Apple stock because they love their iPhones.”

If approved, the ETFs could appeal to politically engaged investors and retail traders loyal to former President Donald Trump, further blending political branding with financial products in the digital asset space.

Binance Reopens Crypto Trading to Syrians Following U.S. Sanctions Lift

Binance, the world’s largest cryptocurrency exchange, announced it will reopen trading services to users in Syria after the United States lifted sanctions on the country last month.

Syrian users will now have full access to Binance’s platform, which supports over 300 cryptocurrency tokens and stablecoins. Notably, the Syrian pound will be accepted for buying and selling cryptocurrencies on the exchange.

The sanctions removal came as a surprise move by the Trump administration, reportedly influenced by Saudi Arabia, which advocated for easing restrictions on Syria. The new government in Syria, led by an Islamist coalition after ousting former leader Bashar al-Assad, is focusing on rebuilding the country’s public services and improving infrastructure, including internet access, after years of civil war and prolonged sanctions.

Binance’s reopening of services is expected to facilitate financial inclusion and offer Syrians new economic opportunities amid the country’s recovery efforts.

Crypto Funds’ Assets Reach Record High as Investors Hedge and Diversify

Assets in crypto funds surged to an all-time high in May amid easing trade tensions and growing investor appetite for digital currencies as tools to hedge market volatility and diversify away from U.S. assets.

Data from Morningstar covering 294 crypto funds shows net inflows of $7.05 billion last month—the highest since December—pushing total assets under management to a record $167 billion.

Nicolas Lin, CEO of fintech firm Aether Holdings, noted that bitcoin is “starting to come into its own again,” transitioning from merely a high-volatility asset to one increasingly used for hedging exposure. Over the past three months, bitcoin has risen more than 15%, outperforming the MSCI World Index’s 3.6% gain and gold’s 13.3% increase.

Analyst Nic Puckrin of Coin Bureau cited a loss of faith in the U.S. investment outlook as a key driver behind bitcoin’s rise. With the dollar projected to weaken, bond yields rising, and equity markets uncertain, bitcoin has maintained strength. Institutional inflows have further supported bitcoin, especially after U.S. approvals of spot bitcoin and ether ETFs.

Contrasting crypto funds, Lipper data showed $5.9 billion flowed out of global equity funds in May, and gold funds experienced their first outflow in 15 months, at $678 million—highlighting a broader shift toward portfolio diversification.

Lin anticipates that crypto inflows will remain strong but steadier than the initial rush following ETF launches. “What’s happening now is more important — it’s the start of crypto becoming a permanent fixture in diversified portfolios,” he said.

Supporting this trend, Coinshares data reports bitcoin funds attracted a net $5.5 billion and ether funds $890 million in May.