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Apple’s AI-Powered Safari Search Plans Challenge Google’s Online Dominance

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Apple’s move to introduce AI-powered search options in its Safari browser is emerging as a significant challenge to Google’s dominance in online search, with major implications for the tech and digital advertising landscape.

According to reports, Apple is “actively looking at” overhauling Safari by integrating new AI-based search alternatives such as OpenAI and Perplexity AI. This strategy directly targets Google, whose lucrative advertising business heavily depends on iPhone users searching via Safari — a privilege for which it reportedly pays Apple about $20 billion annually.

The development rattled investors, sending shares of Google-parent Alphabet (GOOGL) down 7.3% and erasing nearly $150 billion from its market valuation. Apple’s own stock dipped 1.1% on the same day.

Apple executive Eddy Cue testified during an antitrust case against Google that search activity on Safari had declined last month for the first time, as more users began relying on AI tools for information. This trend, if sustained, could mark a fundamental shift in consumer behavior — away from traditional keyword search engines and toward conversational AI and generative search technologies.

Google responded by asserting it continues to see growth in total search queries, including those from Apple devices, attributing the increase to tools like voice and visual search and newer features like “AI Overviews” that summarize results at the top of the search page. The company also plans to integrate its Gemini AI model into Apple devices through a potential deal expected by mid-2025.

Still, analysts warn that the end of Google’s default search position on Safari could have serious repercussions. Gil Luria of D.A. Davidson noted that if advertisers begin shifting budgets to competing AI-driven search engines, Google’s market share and revenue could suffer substantially.

Meanwhile, platforms like ChatGPT and Perplexity are gaining traction rapidly. ChatGPT, for instance, logged over 1 billion weekly searches in April and reported more than 400 million weekly active users in February.

The U.S. Department of Justice, which has filed multiple antitrust suits against Google, proposes banning exclusive deals like the one between Apple and Google as part of broader efforts to increase competition in the search market.

As generative AI reshapes how people seek and consume information, Apple’s Safari updates could open the door to a new era of search — one where Google is no longer the default.

Instacart CEO Fidji Simo Joins OpenAI as Chief of Applications

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Fidji Simo, CEO of Instacart and former head of Facebook, will join OpenAI later this year as its new Chief of Applications, according to OpenAI CEO Sam Altman. Simo will report directly to Altman, who retains his role at the top of the Microsoft-backed AI company.

Key Developments:

  • Leadership Transition: Simo will step down from her CEO role at Instacart, but will remain Chair of the Board to assist with a smooth transition. A new CEO, expected to be an internal promotion, will be announced shortly, Simo said in an email to employees.

  • New Role at OpenAI: As Chief of Applications, Simo will oversee the development of consumer-facing products, including ChatGPT, and will play a pivotal role in expanding OpenAI’s product ecosystem.

  • Board Connection: Simo joined OpenAI’s board in March 2023, shortly after Sam Altman was reinstated following a dramatic ouster and return in late 2023.

  • Instacart Performance: Simo has led Instacart since 2021, taking the company public in September 2023 and steering it to profitability. The firm recently issued an upbeat forecast, citing strong demand in online grocery delivery.

  • Tech Background: Before Instacart, Simo spent over a decade at Meta, serving as head of Facebook from 2019 to 2021, and currently sits on Shopify’s board.

OpenAI’s move to hire Simo comes just days after the company reaffirmed its nonprofit governance structure, dampening Altman’s push for more direct control while preserving investor confidence in its commercial trajectory.

OpenAI to Halve Revenue Share with Microsoft Amid Restructuring, Report Says

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OpenAI plans to significantly reduce the share of its revenue allocated to Microsoft by the end of the decade, as part of its ongoing corporate restructuring, according to a report by The Information on Tuesday. The AI firm reportedly informed investors that its revenue-sharing deal with Microsoft—currently 20% through 2030—could fall to 10% or less over the next several years.

The shift comes amid broader changes at OpenAI, which recently abandoned plans for a full conversion into a public benefit corporation (PBC) and reaffirmed nonprofit control, limiting CEO Sam Altman’s power while trying to balance mission-driven governance with commercial scalability.

The financial update shared with investors suggests a future where OpenAI is less dependent on Microsoft while still maintaining a collaborative relationship. In response to the report, OpenAI noted it is “finalizing the details of this recapitalization”, and said it continues to work closely with Microsoft. However, Microsoft declined to comment.

In January, Microsoft adjusted key terms of its deal with OpenAI, following its joint venture with Oracle and SoftBank to invest up to $500 billion in U.S.-based AI data centers—a move that signaled deeper integration of AI infrastructure beyond OpenAI’s models alone.

The current OpenAI–Microsoft partnership includes reciprocal revenue sharing agreements, access to OpenAI’s models on Microsoft’s Azure platform, and embedded use of ChatGPT within Microsoft’s enterprise software like Office and Azure AI services.

Microsoft, which has invested over $13 billion in OpenAI, is believed to be negotiating for continued access to OpenAI’s technology post-2030, as competition intensifies in the global AI race.