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New Study Finds Major AI Assistants Frequently Misrepresent News Content

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A new international study from the European Broadcasting Union (EBU) and the BBC has found that leading AI assistants—including ChatGPT, Copilot, Gemini, and Perplexity—misrepresented or mishandled news content in nearly half their responses. The research, published Wednesday, examined 3,000 AI-generated answers to news-related questions in 14 languages, assessing factual accuracy, sourcing, and the ability to distinguish fact from opinion.

The findings were troubling: 45% of AI responses contained at least one significant factual or interpretive issue, while 81% showed some form of problem, ranging from poor attribution to incorrect information. Roughly one-third of all replies featured serious sourcing errors, such as missing or misleading references. Notably, 72% of Google’s Gemini outputs contained significant sourcing flaws—far higher than the under 25% rate for other assistants.

Accuracy issues appeared in 20% of total responses, including outdated or false claims. Examples cited include Gemini incorrectly describing legal changes on disposable vapes, and ChatGPT erroneously identifying Pope Francis as still alive months after his reported death.

The study, involving 22 public-service media organizations across 18 countries, warned that the growing use of AI assistants for news—especially among younger audiences—could threaten public trust. According to the Reuters Institute’s 2025 Digital News Report, 15% of people under 25 now rely on AI assistants for news updates.

“When people don’t know what to trust, they end up trusting nothing at all, and that can deter democratic participation,” said Jean Philip De Tender, EBU’s media director. The report calls for greater accountability and transparency from AI developers to ensure reliable and responsibly sourced information.

Apple AI executive Ke Yang departs for Meta amid intensifying talent war

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Apple has lost another key artificial intelligence executive to Meta, as competition for top AI talent across Silicon Valley continues to escalate. Ke Yang, who was recently appointed to lead Apple’s new Answers, Knowledge and Information (AKI) division — a team central to the overhaul of Siri and Apple’s web-based AI search project — is reportedly leaving to join Meta Platforms, according to Bloomberg News.

Yang’s departure comes just weeks after her promotion, which positioned her at the forefront of Apple’s push to develop a ChatGPT-like AI-driven search tool. The project was expected to debut in March as part of Apple’s broader effort to integrate generative AI into its ecosystem.

Neither Apple, Meta, nor Yang have commented publicly on the move. Yang joined Apple in 2019, according to her LinkedIn profile.

Meta, led by Mark Zuckerberg, has been aggressively recruiting AI experts from competitors including Apple, Google, OpenAI, and Anthropic, as major tech firms pour billions into advancing generative AI and large language models. Bloomberg previously reported that other Apple executives, including Ruoming Pang and Robby Walker, have also recently left the company amid the growing AI talent war.

The move underscores the fierce competition among tech giants seeking to gain an edge in the race toward AI-powered search and digital assistants — a space increasingly defined by breakthroughs in conversational models and multimodal intelligence.