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Google to power LA28 Olympics with cloud and AI technology

Google has been named the official cloud provider for the Los Angeles 2028 Olympic and Paralympic Games, joining LA28 as a founding partner in a deal that also includes Team USA and NBCUniversal’s broadcast coverage. The collaboration will leverage Google Cloud’s infrastructure and AI tools, including its Gemini model and a new AI Mode in Search, to enhance both event operations and the fan experience.

Casey Wasserman, LA28 chairperson and president, said the partnership will help deliver “a technologically advanced, engaging, and digitally accessible Games.” Google’s systems will support venue navigation, real-time updates, and interactive digital experiences for millions of spectators and volunteers.

Marvin Chow, Google’s VP of marketing, said the collaboration will make the Games “more personal and interactive,” while NBCUniversal’s ad chief Mark Marshall noted that integrating Google’s AI with NBCU’s content would create “a world-class viewing experience.”

YouTube will also partner with NBCUniversal to host exclusive Games-related content, expanding audience reach across platforms.

With more than 70,000 workers and volunteers expected, Google’s technology will serve as a digital backbone for the Olympics. It becomes LA28’s fifth founding partner, alongside Starbucks, Honda, Comcast, and Delta.

The LA28 organizers, a private non-profit, aim to secure up to $1 billion in new sponsorships next year — bringing total deals to around $2 billion as the city prepares to host its third Olympics and first Paralympics.

Dell boosts growth targets as AI server demand soars

Dell Technologies has nearly doubled its profit growth forecast for the next four years, confident that booming demand for artificial intelligence servers will sustain its momentum. The company now expects adjusted earnings per share to grow at least 15% annually, compared to its earlier projection of about 8%, according to a statement on Tuesday.

The tech giant, which counts Elon Musk’s xAI and cloud computing firm CoreWeave among its major clients, also raised its revenue growth expectations to between 7% and 9% per year, up from a prior range of 3% to 4%.

The surging need for high-performance servers powering AI platforms like ChatGPT has transformed Dell into one of the leading beneficiaries of the generative AI revolution. Analysts say Dell’s large-scale operations, global supply chain, and deep ties with major buyers give it a cost and volume edge over competitors such as Super Micro.

CEO Michael Dell emphasized that customers are “hungry for AI” and the computing infrastructure needed to deploy it at scale. He added that the company is still in the early stages of AI adoption despite two years of strong growth.

Dell reiterated its fiscal targets for the year and maintained its projection for AI server shipments to reach $20 billion in fiscal 2026. The company now forecasts 11% to 14% long-term annual revenue growth for its Infrastructure Solutions Group — which includes storage, software, and servers — up from 6% to 8% previously. Meanwhile, the client solutions segment, including personal computers, is expected to grow at a modest 2% to 3%.

Microsoft Names Judson Althoff as CEO of Commercial Business, Nadella Refocuses on Technology

Microsoft announced on Wednesday that Chief Commercial Officer Judson Althoff will become CEO of its commercial business, marking a significant leadership shift aimed at strengthening the company’s focus on artificial intelligence and cloud technology.

In his new role, Althoff will oversee a newly created organization that brings together sales, marketing, and operations under one umbrella. This change allows CEO Satya Nadella to dedicate more of his time to Microsoft’s core technological priorities, including AI, data center infrastructure, and systems innovation.

NADALLA TO FOCUS ON TECH LEADERSHIP

In a blog post, Nadella said the move will enable him and the company’s top engineers to be “laser focused on our highest ambition technical work — across our datacenter buildout, systems architecture, AI science, and product innovation.

The restructuring reflects Microsoft’s broader ambition to dominate the AI platform race, integrating advanced AI models across its products and cloud ecosystem.

Althoff, who joined Microsoft in 2013 as president of Microsoft North America, will now also lead a new commercial leadership team comprising executives from engineering, marketing, sales, operations, and finance. Nadella praised him for his deep customer relationships and strong operational leadership.

DRIVING THE NEXT PHASE OF GROWTH

“We are in the midst of a tectonic AI platform shift,” Nadella said. “It requires us to manage and grow our at-scale commercial business today, while building the new frontier and executing flawlessly across both.”

The move comes as Microsoft continues to reorganize its operations around AI. In August, the company merged its developer and business AI marketplaces into a single platform called Microsoft Marketplace, designed to make it easier for corporate clients to buy, integrate, and deploy AI tools.

The commercial division, which includes Microsoft Azure, Office 365, and enterprise services, remains central to the company’s growth strategy. Analysts see Althoff’s appointment as a signal that Microsoft is tightening its execution on both enterprise expansion and AI integration.

CONTINUING AI MOMENTUM

Under Nadella’s leadership, Microsoft has transformed from a software company into one of the world’s leading cloud and AI infrastructure providers, with deep partnerships with OpenAI and major investments in Copilot across its Office and Windows products.

By separating commercial and technical leadership, Microsoft is betting that sharper focus will help sustain its momentum in a competitive landscape that includes Google Cloud, Amazon Web Services, and Meta’s AI tools.