Vista Outdoor, a major sporting goods and ammunition maker, has agreed to sell itself in two parts for $3.35 billion, including debt. This sale comes after months of resisting a hostile takeover bid from investment firm MNC Capital. The deal, split between two buyers, sees the sporting goods unit sold to Strategic Value Partners (SVP) for $1.1 billion and the ammunition business sold to Czechoslovak Group (CSG) for $2.2 billion.
Strategic Value Partners will acquire the sporting goods division, Revelyst, while CSG, a Prague-based defense contractor, raised its previous bid for Vista’s ammunition unit, Kinetic, by $75 million. The deals together value Vista at $45 per share, surpassing MNC Capital’s offer of $43 per share.
The agreement represents the conclusion of a months-long bidding war. Vista repeatedly rejected offers from MNC Capital, led by former Vista board member Mark Gottfredson, while supporting CSG’s bid for its ammunition unit. Michael Callahan, Vista’s board chairman, expressed satisfaction with the final agreement, noting it maximized shareholder value. Vista’s shareholders will still need to vote to approve the deal.
The sale is expected to be finalized by January 2024, following regulatory approvals and the completion of the CSG transaction.
Complex Transaction and Bidding War
The bidding war began earlier in 2023, with MNC making several offers for Vista. In July, Vista launched a strategic review to explore all options after encountering challenges securing investor support for the CSG deal. In June, the Committee on Foreign Investment in the United States (CFIUS) cleared the CSG deal, dismissing concerns raised by MNC that foreign ownership of the ammunition business could pose a national security threat.
Amid rising demand for military supplies due to the Russia-Ukraine conflict, both ammunition and outdoor sporting goods have become highly valuable assets. David Geenberg, head of SVP’s North America corporate investment team, stated that SVP will focus on accelerating the success of Revelyst, positioning it as a leader in the sporting goods market.
Minnesota-based Vista owns popular brands like Federal Ammunition and Remington Ammunition, alongside outdoor brands such as Foresight Sports, CamelBak, Bushnell Golf, and Simms Fishing. The company’s stock has risen 35% this year, closing at $39.84 per share on Friday, giving Vista a market value of approximately $2.33 billion.
Financial Advisers and Next Steps
The deal saw the involvement of several high-profile financial advisers: Morgan Stanley advised Vista, Moelis provided counsel to the company’s board, Goldman Sachs advised SVP, and JPMorgan assisted CSG.
The transactions, if approved by shareholders, will conclude a turbulent chapter for Vista, ensuring that the company moves forward with a clear path. Proxy advisory firms had mixed views on the CSG deal, with Glass Lewis recommending shareholder approval and Institutional Shareholder Services advising against it. Despite these complications, Vista’s board has expressed confidence in the benefits of the finalized agreement with SVP and CSG.
