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Meta to Use AI Chat Data to Personalize Content and Ads Starting December

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Meta Platforms announced that beginning December 16, the company will start using users’ interactions with its generative AI tools to personalize both content and advertising across its major apps, including Facebook and Instagram.

The change — which will roll out globally except in the UK, the European Union, and South Korea — will apply to anyone who uses Meta AI, the company’s generative chatbot available via text or voice. Starting October 7, Meta will notify users of the update. However, there will be no option to opt out of this data integration.

AI INTERACTIONS TO SHAPE RECOMMENDATIONS

Meta said that user conversations with its AI — whether discussing travel, sports, or hobbies — will become an additional data signal alongside likes, follows, and other activity to help refine content recommendations and ad targeting.

For example, a user chatting with Meta AI about hiking might later see hiking-related groups, friends’ outdoor posts, or ads for hiking gear.
“People’s interactions simply are going to be another piece of the input that will inform the personalization of feeds and ads,” said Christy Harris, Meta’s privacy policy manager.

The company clarified that AI interactions involving sensitive topics — such as religion, sexuality, health, political affiliation, or ethnicity — will not be used for advertising purposes.

A MASSIVE PERSONALIZATION PUSH

The update is part of Meta’s broader strategy to make its AI ecosystem deeply integrated across all its apps. According to the company, Meta AI now has over 1 billion monthly active users, marking one of the fastest-growing AI deployments worldwide.

At the company’s annual shareholder meeting, CEO Mark Zuckerberg said the goal for 2025 is to make Meta AI the leading personal assistant, emphasizing personalization, natural voice interactions, and entertainment.

The integration comes amid a new phase of AI monetization among tech giants. Both Google and Amazon are already leveraging AI to boost cloud revenues, but Meta’s move is unique for its cross-platform scale and its decision to blend AI chat data with social and ad algorithms.

By combining behavioral, conversational, and contextual signals, Meta aims to offer advertisers more effective targeting while keeping users more engaged through hyper-personalized recommendations.

UK Renews Push for Apple to Open Cloud Access for British User Data

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The British government has issued a new order to Apple (AAPL.O) demanding the creation of a backdoor into its iCloud storage service — this time limited to British users’ data, the Financial Times reported on Wednesday.

The move marks the government’s second attempt to gain access to encrypted data stored by Apple, following the company’s appeal earlier this year against a broader order that sought access to both UK and U.S. citizens’ data. The earlier mandate was dropped after U.S. intelligence officials, including Director of National Intelligence Tulsi Gabbard, warned that such access could expose sensitive personal data to cybercriminals and foreign governments.

APPLE MAINTAINS REFUSAL TO CREATE BACKDOOR

Apple reiterated its long-standing position that it will not build a backdoor into its systems, citing user privacy and global security risks. “We have never built a backdoor or master key to any of our products or services — and we never will,” Apple said in a statement on Wednesday.

The company also confirmed that it was forced to withdraw its Advanced Data Protection (ADP) feature for UK users in February due to the government’s demands. The feature, which offers end-to-end encryption for iCloud data, ensures that only the user — not even Apple — can decrypt stored information.

“Apple is still unable to offer Advanced Data Protection in the United Kingdom to new users, and current users will eventually need to disable this feature,” the company said. “ADP protects iCloud data with end-to-end encryption, meaning only the user can access it on trusted devices.”

GOVERNMENT DEFENDS SECURITY ACTIONS

A spokesperson for the UK government declined to confirm the existence of the new order but said:

“We will always take all actions necessary at the domestic level to keep UK citizens safe.”

The latest demand comes under Britain’s Investigatory Powers Act, often called the “Snooper’s Charter,” which allows the government to compel tech firms to provide access to encrypted communications under certain conditions.

Apple’s ongoing appeal against the earlier order is being heard by the Investigatory Powers Tribunal (IPT), the UK’s top court for intelligence-related cases.

The standoff underscores the growing global tension between governments seeking digital surveillance capabilities and technology companies defending encryption as a cornerstone of privacy and cybersecurity.

Meta Unlikely to Further Change Pay-or-Consent Model, Faces Imminent EU Fines: Sources

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Meta Platforms is expected to maintain its current pay-or-consent model without further adjustments, making it nearly certain to face new antitrust charges and significant daily fines from the European Union, according to sources with direct knowledge of the situation.

The European Commission recently warned Meta that limited tweaks to the model would not satisfy the Digital Markets Act (DMA), which aims to limit Big Tech’s market power through strict regulations. Meta was already fined €200 million ($234 million) in April for breaching the DMA with its pay-or-consent approach from November 2023 to November 2024.

Although Meta modified the model in November 2024 to reduce the use of personal data for targeted ads, the EU remains unsatisfied. Sources indicated that unless circumstances change, Meta will not propose further revisions, prompting expected new charges and daily fines that could reach up to 5% of the company’s average daily global revenue, starting from June 27. The final decision on fines has yet to be finalized.

Following the Reuters report, Meta’s shares dropped 1.7% mid-session. Meta declined to comment on the latest developments but reiterated previous statements asserting its compliance with the DMA, highlighting the broad choices offered to European users and accusing the Commission of unfairly targeting its business model.