Yazılar

Trump Media Files for Bitcoin and Ethereum ETF Amid Crowded Crypto Market

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Trump Media & Technology Group, the parent company of Truth Social, has filed with the U.S. Securities and Exchange Commission (SEC) to launch a new exchange-traded fund (ETF) that would invest in both bitcoin and ethereum, the two largest cryptocurrencies by market value.

This marks the company’s second crypto ETF filing in under two weeks, following an earlier bid to launch the Truth Social Bitcoin ETF. If approved, the new Truth Social Bitcoin & Ethereum ETF would enter a highly competitive space already led by financial giants like BlackRock, whose iShares Bitcoin ETF manages $72.5 billion in assets.

ETF analysts say new entrants will struggle to compete without a clear edge. “The only way to stand out will be through fees or brand,” said Bryan Armour of Morningstar. Trump Media has not yet disclosed management fees for either ETF, though competitors typically charge around 0.12%.

The proposed bitcoin and ethereum ETF would initially maintain a 3:1 ratio in favor of bitcoin, according to the issuer Yorkville America Digital. This allocation strategy may help attract retail crypto enthusiasts, especially those aligned with the Truth Social platform.

Sui Chung, CEO of CF Benchmarks, said the move may be less about innovation and more about leveraging brand loyalty: “Given Truth Social’s involvement, it may be marketed directly to individual investors—just like how some people buy Apple stock because they love their iPhones.”

If approved, the ETFs could appeal to politically engaged investors and retail traders loyal to former President Donald Trump, further blending political branding with financial products in the digital asset space.

Bitcoin Breaks $100,000 Barrier Again Amid U.S.-UK Trade Deal Optimism

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Bitcoin surged past the $100,000 mark on Thursday, regaining ground for the first time since February and reflecting renewed investor confidence following a breakthrough trade deal between the United States and the United Kingdom.

By midday, Bitcoin was trading at $101,329.97, up 4.7% on the day, buoyed by improved global risk sentiment. The crypto asset has now entered positive territory for 2025, although it still trails its January all-time high of over $109,000.

The rally follows the announcement of a U.S.-UK trade agreement between President Donald Trump and British Prime Minister Keir Starmer. The deal maintains a 10% U.S. tariff on UK imports but includes Britain lowering its tariffs to 1.8% and expanding access to U.S. goods — signaling a potential thaw in the protectionist climate that has defined global trade since Trump’s return to office.

Market Impact and Commentary:

  • Antoni Trenchev, co-founder of Nexo, described the resurgence as a “formidable feat” and emphasized that long-term holders drove the rebound, overpowering short-term profit-taking.

  • “Buying peak fear — just last month Bitcoin was languishing around $74,000 — has proven exceptionally lucrative,” Trenchev added.

  • Joel Kruger of LMAX Group pointed to rising institutional interest, geopolitical stability, and Chinese monetary stimulus as key tailwinds behind the rally.

Other Cryptos Lag Behind:
Ethereum’s native token Ether climbed 14% to $2,050.46, reaching a one-month high, but it remains nearly 50% below its 2024 peak. Other altcoins have yet to mirror Bitcoin’s bullish momentum.

Bitcoin’s trajectory was weighed down earlier this year by uncertainty around the pace of pro-crypto reform under Trump’s new administration. April’s widespread tariff announcements spurred a flight to safety, leading to a temporary slump in risk assets, including crypto.

Now, with geopolitical risk easing and renewed appetite from long-term investors and institutional funds — particularly through Bitcoin ETFs — market sentiment appears to have decisively shifted back in favor of crypto’s largest token.

With the $100,000 psychological level reclaimed, traders are eyeing $109,000 and beyond as the next major milestone.

Trump’s World Liberty Financial to Launch USD1 Stablecoin

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Donald Trump’s World Liberty Financial venture announced plans to launch a new dollar-pegged stablecoin, USD1, which will be fully backed by U.S. Treasuries, dollars, and other cash equivalents to maintain a value of $1. The move follows the venture’s successful raise of over $550 million from the sale of a separate digital token, $WLFI.

Stablecoins like Tether and USDC have become crucial players in the crypto industry, with over $237 billion in circulation. These tokens facilitate transactions between cryptocurrencies and provide liquidity in the market. USD1 aims to tap into this growing market and offer “sovereign investors and major institutions” a secure means of conducting cross-border transactions, according to World Liberty co-founder Zach Witkoff.

The reserves for USD1 will be audited by a third-party firm, although World Liberty has not disclosed further details. The stablecoin will initially launch on the Ethereum and Binance Smart Chain blockchains, with future plans to expand to other platforms. The firm also revealed its partnership with BitGo, a California-based custodian, to handle the reserves and provide institutional clients access to liquidity.

Trump’s crypto interests, including the launch of USD1 and a meme coin earlier this year, have raised concerns among ethics experts about potential conflicts of interest, especially as he has pledged to overhaul U.S. regulations on crypto. Despite this, the initiative aims to compete with established stablecoins in the market, such as Tether and USDC.