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Apple to Launch Next iPhone on September 9 Under New CEO John Ternus

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Apple will hold its next major product launch event on September 9, where it is expected to introduce a new iPhone lineup and potentially unveil its long-awaited foldable iPhone.

The event will be the first major product presentation under incoming CEO John Ternus, who is set to take over from Tim Cook on September 1. Cook will move into the role of executive chairman.

Apple’s expected entry into foldable smartphones could be strategically important as the company looks for new ways to raise average selling prices and improve margins. Analysts expect the device to feature a screen roughly comparable in size to an iPad mini when unfolded.

The foldable market is currently led by Samsung Electronics, but Apple’s arrival could accelerate adoption of the premium category. Research firm IDC expects Apple to ship more than 17 million foldable iPhones by 2027.

The launch comes as the broader smartphone market faces pressure from higher component costs and shortages of memory and storage chips. Apple has already raised prices across parts of its Mac and iPad ranges and recently warned that supply constraints could weigh on current-quarter sales.

Foldable devices are nevertheless expected to remain a growth segment. IDC forecasts foldable smartphone shipments to rise 12.6% this year, even as overall global smartphone shipments are projected to decline sharply.

Apple’s Foldable iPhone Expected in 2026 with Samsung Display as Exclusive Supplier

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Apple’s much-anticipated foldable iPhone is reportedly on track for a launch in the second half of 2026. According to new reports, the company’s first folding handset will feature OLED panels developed by Samsung Display. Samsung has reportedly succeeded in reducing the visible crease on foldable screens, a key factor that led Apple to select the company as its sole display supplier. While production estimates remain unclear, expectations are high that the foldable iPhone will come with a premium price tag, entering direct competition with devices from Oppo, Samsung, OnePlus, Huawei, Vivo, and Honor.

Samsung Display is set to begin supplying the foldable OLED panels by late 2025, according to a report from BusinessKorea. The South Korean tech giant’s advancements in minimizing the crease on foldable displays appear to have given it a decisive edge over rivals such as LG Display and BOE. As a result, Samsung will be the exclusive provider of foldable screens for Apple’s first entry into the foldable smartphone market, strengthening the two companies’ already complex supply relationship.

In terms of hardware, the foldable iPhone is rumored to feature a 5.5-inch cover display and a 7.8-inch internal folding screen. Mass production of the OLED panels is expected to start either at the end of 2025 or in early 2026. Apple could manufacture as many as 15 million units, significantly higher than earlier projections of around 9 million units. Once launched, the foldable iPhone will compete directly with Samsung’s Galaxy Z series in the U.S. market and challenge foldable offerings from Chinese brands like Oppo, Huawei, OnePlus, Vivo, and Honor internationally.

Reports also suggest that Apple will use a display aspect ratio close to 4:3, similar to what’s seen on the iPad Air and iPad Pro. By adopting this aspect ratio, Apple could make it easier to adapt iPad-optimized apps for use on the new foldable iPhone, ensuring a smoother software experience right from the first generation. If successful, this move could give Apple a significant advantage in a growing foldable market that has struggled with app optimization and user experience.

Apple’s Upcoming Foldable iPhone Expected to Be Priced Higher Than Samsung Galaxy Z Fold 6 and Google Pixel 9 Pro Fold

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Apple is reportedly gearing up to release its first foldable iPhone, a device that has been the subject of much speculation over the past few years. While Apple has not confirmed any official details regarding the foldable iPhone, rumors about its price and features are starting to surface. According to a new report, the foldable iPhone could come with a price tag nearly twice as high as the iPhone 16 Pro Max, making it one of the most expensive smartphones on the market.

Expected Price and Comparisons to Other Foldables

The first foldable iPhone is expected to launch at a starting price of around $2,300 (approximately Rs. 1,99,000) in the United States, according to a recent investor note by Barclays analyst Tim Long. This would make Apple’s foldable iPhone considerably more expensive than the iPhone 16 Pro Max, which starts at $1,199 (Rs. 1,00,700) for the base variant. For comparison, Samsung’s Galaxy Z Fold 6 starts at $1,899 (roughly Rs. 1,64,300), and the Google Pixel 9 Pro Fold comes in at $1,799 (Rs. 1,55,000). The significant price difference suggests that Apple’s foldable offering will feature premium specifications and a unique design to justify the high cost.

A Limited-Edition Device

Apple is expected to release its foldable iPhone in limited quantities, targeting a specific segment of consumers who are willing to pay a premium for cutting-edge technology. The company is known for its high-quality, innovative products, and the foldable iPhone will likely be no exception. With its book-style foldable design, the iPhone is expected to offer a completely new user experience, likely combining the functionality of a tablet with the portability of a smartphone.

Launch Timeline and Future Expectations

While Apple has not confirmed an official release date for its foldable iPhone, many reports suggest that it could be launched towards the end of next year. Given Apple’s usual product release cycle, this timeline would align with the company’s typical approach to unveiling new devices. As with previous major product launches, the foldable iPhone is expected to be heavily marketed, making it a highly anticipated device within the tech community.

Overall, while the foldable iPhone’s high price point may limit its immediate availability, it could signal a significant step forward in foldable technology and position Apple as a key player in the growing foldable phone market.