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Computex 2024 to Spotlight AI Innovations, Nvidia’s Jensen Huang Takes Center Stage

Taiwan’s Computex trade show, set for May 20–23, will once again shine a spotlight on artificial intelligence, with Nvidia CEO Jensen Huang expected to headline the event. With 1,400 exhibitors lined up, this year’s focus extends beyond AI-powered devices to global economic shifts and the geopolitical implications of U.S. tariffs.

Huang, known for sparking “Jensanity” at last year’s event, will deliver the keynote speech Monday. He’s anticipated to announce expanded partnerships with leading Taiwanese AI server manufacturers like Foxconn and Quanta. Analysts believe Huang may also reference recent U.S. policy changes, including trade tariffs and the ongoing effort to reduce supply chain dependence on China.

Obviously, Nvidia relies a lot on the Taiwanese ecosystem to deliver,” said Ian Cutress, chief analyst at More Than Moore. Nvidia recently pledged to produce $500 billion worth of AI servers in the U.S. over the next four years, in collaboration with TSMC, Foxconn, and Wistron.

Other tech giants will also make major appearances:

  • Qualcomm will present developments in AI PCs.

  • MediaTek is set to unveil its strategy for edge and cloud AI.

  • AMD will showcase advancements in gaming and AI-powered personal computing.

  • Intel’s new CEO, Lip-Bu Tan, while skipping a public speech, will meet privately with key Taiwanese partners.

  • Advantech, a leader in industrial computing, returns after a decade to reveal new AI systems for business applications.

The event arrives amid concerns over tightened export controls on advanced AI chips to China and heightened pressure from the U.S. to relocate manufacturing stateside. These dynamics have shifted the industry’s focus from traditional B2C electronics to enterprise-level AI and industrial innovation.

Taiwan has also changed,” said Advantech Chairman K.C. Liu. “The industry has shifted toward AI. It’s no longer enough to focus solely on consumer goods.”

Computex 2024 is expected to serve not only as a showcase for the latest AI breakthroughs but also as a barometer of how companies are navigating complex global supply chains and political risks in the tech sector.

U.S. Smartphone Shipments Jump 30% in March Amid Tariff Fears, Apple Leads Surge

Smartphone shipments to the U.S. rose 30% in March, driven by manufacturers racing to beat anticipated import tariffs, according to Counterpoint Research. The surge reflects efforts by Apple, Samsung, and Motorola to shield profits and avoid potential price hikes that could deter demand if tariffs were enacted.

Apple Leads the Charge

Apple alone airlifted $2 billion worth of iPhones from India in March, leveraging its expanding supply chain relationships with Foxconn and Tata Electronics. The move underscores Apple’s broader strategy to diversify production away from China and tap into India as a major manufacturing hub.

The increase in shipments in March and early April will help insulate Apple from potential immediate pricing impacts in the U.S. through mid-to-late summer,” said Gerrit Schneemann, Senior Analyst at Counterpoint Research.

Why It Matters

  • The spike in shipments was a direct response to tariffs announced by President Donald Trump on April 2, which temporarily rattled electronics supply chains.

  • Though tariffs were later suspended for 90 days, companies acted quickly to move inventory ahead of any long-term impacts.

Strategic Supply Chain Shift

  • India’s role in smartphone exports to the U.S. has sharply increased, now accounting for 26% of Q1 shipments, up from 16% last year.

  • Apple has signaled that most iPhones sold in the U.S. during Q2 will be made in India.

  • Motorola, owned by Lenovo, nearly tripled its India-based exports to the U.S., further validating the region’s growing importance.

Key Shipment Stats (March 2024):

  • 📈 Apple: Sales to U.S. distributors and retailers +42%

  • 📈 Samsung: Sell-in growth +4%

  • 📈 Motorola: Exports to U.S. tripled

  • 🌍 India’s share of U.S. smartphone imports: 26% of Q1 total

Looking Ahead

Should the tariff dispute with China continue, analysts expect Apple to rely even more heavily on India for its next-generation iPhone 17 shipments bound for the U.S. market.

The March spike highlights how geopolitics, supply chain agility, and policy uncertainty continue to shape the global smartphone industry — with India and Vietnam rapidly emerging as critical production centers in the post-China era.

Google Plans to Move Pixel Production from Vietnam to India as Part of Supply Chain Diversification

Google Explores Shifting Pixel Production from Vietnam to India Amid Supply Chain Diversification

Google is reportedly considering relocating some of its Pixel smartphone production from Vietnam to India, as part of its broader strategy to diversify its supply chain. This move is expected to accelerate Google’s plans to increase manufacturing in India over the next few years. Like other tech giants such as Apple, Google appears to be reacting to recent tariffs imposed by US President Donald Trump on several countries, including both Vietnam and India. The shift aims to mitigate the impact of these tariffs on its operations.

According to a report from The Economic Times, Alphabet, Google’s parent company, has been in talks with key manufacturing partners in India, including Foxconn and Dixon, to facilitate the transition. As part of this shift, Google is also encouraging its partners to source critical components locally, such as fingerprint scanners, batteries, and chargers, rather than relying on imports. This strategy is aimed at reducing costs and further integrating India into its supply chain network.

Currently, up to 45,000 Google Pixel smartphones are already being manufactured in India each month, though most of these devices are sold within the country. Production in India began in August 2024 with the launch of the Pixel 8, and while Google had already planned to increase local production, recent talks with Foxconn and Dixon suggest the company is now looking to expedite the process. Eventually, Google plans to ship a portion of the Pixel smartphones produced in India to international markets, including the US, following a model similar to Apple’s.

The timing of this move comes as a direct response to US tariffs imposed on China, Vietnam, and India. While the tariffs on most countries, except China, have been paused for 90 days, companies like Google are looking for ways to protect themselves from the long-term impact of these trade policies. Shifting production to India could help Google avoid some of these duties while also boosting its manufacturing capacity in a rapidly growing market.