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Universal and Warner Music Close to Striking Landmark AI Licensing Deals

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Universal Music Group (UMG) and Warner Music Group (WMG) are reportedly on the verge of signing major artificial intelligence licensing agreements that could reshape how music is used and monetized in the AI era, according to a Financial Times report published Thursday.

Sources familiar with the discussions said that both music giants could finalize their deals within weeks, as they negotiate with a mix of AI start-ups and major tech companies.

Among the start-ups in talks are ElevenLabs, Stability AI, Suno, Udio, and Klay Vision. The labels are also in advanced discussions with industry heavyweights such as Alphabet’s Google and Spotify, according to the report.

Neither Universal, Warner, Google, nor Spotify immediately responded to Reuters’ requests for comment.

TOWARD A NEW MUSIC-AI BUSINESS MODEL

The potential deals represent a pivotal moment for the music industry, which has long battled unauthorized AI-generated content and the use of copyrighted works to train generative models. If completed, the agreements would establish a formal licensing framework allowing AI firms to access and use songs legally — for both music generation and AI model training.

Negotiations have reportedly focused on creating a payment system modeled after music streaming royalties, where every use or AI-generated playback of a song would trigger a micropayment to rights holders.

LEGAL AND ETHICAL PRESSURES ON AI FIRMS

The rise of generative AI has fueled a surge in lawsuits from artists and rights holders, accusing companies of using copyrighted material without consent or compensation. These potential licensing deals could help defuse legal tensions while providing a new revenue stream for record labels.

AI companies like ElevenLabs and Suno have been pushing the boundaries of voice synthesis and music generation, raising ethical questions about authorship and originality. By formalizing partnerships with major labels, these firms could legitimize AI-created music and ensure artists receive compensation.

A LANDMARK SHIFT FOR THE INDUSTRY

If finalized, these agreements would mark the first large-scale AI licensing model in the global music industry — a step that could influence how other creative sectors handle the intersection between AI and copyright.

Music industry observers say such deals could become a template for balancing innovation with intellectual property protection, ensuring that the creative ecosystem adapts rather than resists AI’s growing influence.

OpenAI Launches “Sora” — an AI Video App That Can Generate Clips from Copyrighted Material

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OpenAI has unveiled Sora, a new AI-powered video creation app that allows users to generate and share short videos — including those derived from copyrighted content — directly to a built-in social media-style feed. The app, which represents OpenAI’s most ambitious push yet into generative video, is expected to raise new tensions across the entertainment industry.

According to the company, copyright holders such as movie and television studios must actively opt out if they do not wish to have their content appear in the app’s video feed. OpenAI described this as a continuation of its previous opt-out policy used for AI image generation, where creators must explicitly request the exclusion of their work from model training or public feeds.

The move is already sparking debate in Hollywood. People familiar with the matter said that Disney has opted out, and other major studios are currently in talks with OpenAI over the implications of Sora’s copyright framework.

Earlier this year, OpenAI urged the Trump administration to formally classify the use of copyrighted material for AI training as “fair use” under U.S. law — a position it argued was essential for national competitiveness and security, warning that U.S. AI firms could fall behind Chinese rivals without legal clarity.

Beyond copyright issues, OpenAI said Sora includes robust safeguards to prevent the misuse of personal likenesses and public figures. Users cannot generate videos of other people unless those individuals upload an AI “liveness check” — a verification process requiring users to move their heads and recite random numbers — to confirm consent.

Sora videos can be up to 10 seconds long and feature a new “Cameo” function, allowing users to create lifelike digital doubles of themselves and insert them into AI-generated scenes. The company says these videos are intended for creative experimentation and entertainment, with built-in transparency markers indicating AI generation.

Market analysts view the Sora app as a direct challenge to existing short-video giants such as TikTok, Instagram Reels, and YouTube Shorts. Morgan Stanley analyst Brian Nowak noted that the platform’s combination of AI creativity and social-sharing features positions OpenAI “in the business of competing for attention and reshaping user behavior.”

As Hollywood, regulators, and AI companies continue to clash over intellectual property and deepfake laws, Sora’s launch could set a major precedent for how AI-generated audiovisual content will be treated under future copyright and media frameworks.

OpenAI Expands Stargate Scope, Eyes Debt Financing to Secure Chips

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OpenAI is broadening the scope of its massive Stargate infrastructure project, originally unveiled at the White House earlier this year as a $500 billion initiative with partners including SoftBank and Oracle. Executives now say Stargate encompasses nearly all of OpenAI’s work involving data centers and AI chips, stretching beyond the original plan.

Initially conceived as a new entity for mega-scale AI infrastructure, Stargate has since expanded to cover projects predating its January announcement. OpenAI argues that only massive computing systems like Stargate can power the next phase of the AI revolution.

To finance its chip needs, the company plans to adopt creative strategies including debt financing and chip leasing, estimating savings of 10–15% by renting instead of buying GPUs outright. A newly announced partnership with Nvidia—worth up to $100 billion—will provide $10 billion in upfront cash and long-term backing for data center expansion.

CEO Sam Altman, who has long argued that data centers are the lifeblood of AI, said his goal is to reach the point of building “a gigawatt of new AI infrastructure every week.” Speaking at a briefing in Abilene, Texas—home to Stargate’s flagship site—he acknowledged investor concerns about a potential bubble but insisted long-term growth justifies the scale.

The Abilene facility, under construction by Oracle and Crusoe, spans more than 1,100 acres and employs thousands. The site is said to contain fiber optic cable long enough to stretch from Earth to the Moon and back.

Stargate’s rollout has faced delays due to partner negotiations and site selection challenges, according to SoftBank executives. Still, OpenAI, Oracle, and SoftBank this week announced five new U.S. data centers, bringing Stargate’s active projects to nearly 7 gigawatts of the 10 gigawatts originally targeted.

Executives said Microsoft, OpenAI’s longtime sponsor, will not be included in certain Stargate projects, following negotiations to allow OpenAI to partner more broadly.

The company stressed the urgency: demand for ChatGPT and related tools has already forced OpenAI to delay international product launches due to insufficient compute.

Industry experts note that financing remains a major hurdle. Of the roughly $50 billion cost for a new hyperscale data center, about $15 billion covers land and buildings—while the rest goes toward GPUs, which are both costly and in short supply. Following Meta’s example, which secured $29 billion from outside financiers for a Louisiana data center, OpenAI is expected to rely heavily on debt markets to fund its future sites, with Nvidia’s equity stake boosting lender confidence.

Despite bottlenecks in GPU supply chains, Altman maintains that rapid infrastructure buildouts are essential: “We cannot fall behind in the need to put the infrastructure together to make this revolution happen.”