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WPP Media Lowers 2025 Global Ad Revenue Growth Forecast to 6% Amid US Trade Uncertainty

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WPP Media on Monday revised down its forecast for global advertising revenue growth in 2025 to 6%, from an earlier estimate of 7.7%, citing increased uncertainty over U.S. trade policies. Advertisers appear to be delaying new marketing commitments amid shifting trade dynamics, the report by WPP’s media investment division revealed.

Digital advertising remains a key revenue driver for major tech firms including Google (Alphabet), Meta Platforms, Pinterest, Reddit, and Snap. The report highlighted how economic uncertainty is accelerating the adoption of AI tools for ad creation and targeting. Meta, for instance, plans to enable brands to fully create and target ads using AI tools by the end of 2026.

Research from Emarketer also suggests companies reliant on traditional keyword-based search ads may face revenue declines due to the rise of AI-driven search advertising.

WPP Media projects global advertising revenue will reach $1.08 trillion in 2025, with growth moderating to 6.1% in 2026. Digital advertising is expected to represent 73.2% of total ad revenue this year. Notably, user-generated content is forecasted to generate more ad revenue than professionally produced content in 2025.

The report anticipates print advertising revenue will decline by 3.1% to $45.5 billion in 2025, while search ad revenue is forecast to grow by 7.3%.

WPP Media also noted shifting brand strategies, including prioritizing flexible ad contracts, reallocating budgets toward direct-to-consumer media placements, and emphasizing secure data handling amidst economic uncertainty.

The U.S. remains the largest advertising market, with an expected growth of 5.6% to $404.7 billion, followed by China and the UK.

IonQ to Acquire Oxford Ionics for $1.08 Billion to Boost Quantum Computing Research

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U.S.-based quantum computing company IonQ announced on Monday that it will acquire British peer Oxford Ionics for $1.08 billion in a cash-and-stock deal, aiming to strengthen its expertise in the rapidly growing quantum technology sector. IonQ’s shares rose nearly 4% in premarket trading following the announcement, with the company’s market valuation standing at $10.15 billion as of the last close.

Quantum computing, which leverages quantum bits or qubits to perform complex calculations faster and more efficiently than classical computers, has attracted significant investments from tech giants like Microsoft, Google, and IBM. Oxford Ionics specializes in innovative methods to control qubits, a critical focus area in advancing quantum computer performance.

The founders of Oxford Ionics, Chris Balance and Tom Harty, who are also researchers, will continue to work with IonQ after the acquisition closes. The transaction price per share will be set between $30.22 and $50.37 based on IonQ’s stock price in the 20 days preceding deal closure, expected within this year.

Although revenues remain modest for quantum computing companies including IonQ and competitor Rigetti, the technology is viewed as vital for national security and has promising applications in fields such as medical research and cybersecurity.

IonQ has actively expanded its capabilities through acquisitions, including last year’s purchase of Boston startup Lightsynq, which focuses on quantum memory. Meanwhile, Nvidia’s CEO Jensen Huang announced plans to open a quantum computing research lab, signaling growing industry momentum, despite some skepticism about when the technology will be practically applicable.

B. Grimm Power and Digital Edge to Invest $1 Billion in Thailand Data Centre

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Thai energy firm B. Grimm Power Pcl and Singapore-based digital infrastructure company Digital Edge announced a joint investment of $1 billion to build a 100-megawatt data centre in Thailand. This project aims to meet rising demand for digital infrastructure powered by clean energy, driven in part by surging interest in artificial intelligence technologies across Southeast Asia.

Thailand, the region’s second-largest economy, has become a hotspot for tech giants investing heavily in data centres. Notably, TikTok’s parent company Bytedance plans to invest $8.8 billion over five years, while Google is also preparing to launch a $1 billion data centre facility in the country. Earlier this year, Thailand’s investment board approved $3 billion in investments specifically targeted at data centres and energy projects.

Microsoft last year announced plans for its first regional data centre in Thailand, further solidifying the country’s status as a growing digital hub.

B. Grimm Power and Digital Edge said construction will be “fast-tracked” to have the data centre operational by the fourth quarter of 2026, catering to global tech firms looking to expand AI infrastructure in Southeast Asia. Harald Link, Group President of B. Grimm Power, highlighted the synergy between renewable energy and advanced data centre technology, stating the project will support Thailand’s transformation into a regional AI and cloud innovation centre.