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Dutch Court Orders Meta to Simplify Facebook and Instagram Timelines

A Dutch court has ordered Meta Platforms to change how it presents Facebook and Instagram timelines, ruling that users must be given a simple and direct way to opt out of personalized content based on profiling.

The decision, issued on Thursday, found that elements of Meta’s current design violate the EU’s Digital Services Act (DSA), a sweeping law intended to curb manipulative digital practices and increase user control over online platforms.

Under the ruling, Meta has two weeks to implement the changes in the Netherlands. Users must be able to select a chronological timeline or another non-profiled feed, and — critically — that choice must remain active instead of resetting when users close the app or browser.

The court said Meta’s practice of automatically reverting users to the algorithmic “recommended content” feed amounted to a “dark pattern”, a manipulative design that limits free choice and infringes on the right to freedom of information.

“People in the Netherlands are not sufficiently able to make free and autonomous choices about the use of profiled recommendation systems,” the court said.

The timing of the ruling was also significant: the court noted that these design practices could influence public opinion ahead of the Dutch general election on October 29, emphasizing the importance of media neutrality and user autonomy.

META TO APPEAL

Meta said it would appeal the decision, insisting it had already made substantial adjustments to comply with the DSA and had notified Dutch users about how to view non-personalized feeds.

“We introduced substantial changes to our systems to meet our regulatory obligations under the DSA,” a Meta spokesperson said. “Proceedings like this threaten the digital single market and the harmonized regulatory regime that should underpin it.”

Meta also argued that such rulings should be handled at the EU level rather than by individual member states, warning that fragmented national court decisions could undermine the DSA’s unified enforcement goals.

DIGITAL RIGHTS GROUP CELEBRATES

The Dutch digital rights organization Bits of Freedom, which filed the case, welcomed the court’s ruling.

“It is unacceptable that a few American tech billionaires can determine how we view the world,” said spokesperson Maartje Knaap, calling the decision a major victory for digital freedom and user rights in Europe.

The ruling marks a new milestone in the EU’s effort to hold global tech firms accountable under the DSA — and could inspire similar challenges in other member states as regulators and courts push for greater transparency and user control in digital platforms.

Meta to Use AI Chat Data to Personalize Content and Ads Starting December

Meta Platforms announced that beginning December 16, the company will start using users’ interactions with its generative AI tools to personalize both content and advertising across its major apps, including Facebook and Instagram.

The change — which will roll out globally except in the UK, the European Union, and South Korea — will apply to anyone who uses Meta AI, the company’s generative chatbot available via text or voice. Starting October 7, Meta will notify users of the update. However, there will be no option to opt out of this data integration.

AI INTERACTIONS TO SHAPE RECOMMENDATIONS

Meta said that user conversations with its AI — whether discussing travel, sports, or hobbies — will become an additional data signal alongside likes, follows, and other activity to help refine content recommendations and ad targeting.

For example, a user chatting with Meta AI about hiking might later see hiking-related groups, friends’ outdoor posts, or ads for hiking gear.
“People’s interactions simply are going to be another piece of the input that will inform the personalization of feeds and ads,” said Christy Harris, Meta’s privacy policy manager.

The company clarified that AI interactions involving sensitive topics — such as religion, sexuality, health, political affiliation, or ethnicity — will not be used for advertising purposes.

A MASSIVE PERSONALIZATION PUSH

The update is part of Meta’s broader strategy to make its AI ecosystem deeply integrated across all its apps. According to the company, Meta AI now has over 1 billion monthly active users, marking one of the fastest-growing AI deployments worldwide.

At the company’s annual shareholder meeting, CEO Mark Zuckerberg said the goal for 2025 is to make Meta AI the leading personal assistant, emphasizing personalization, natural voice interactions, and entertainment.

The integration comes amid a new phase of AI monetization among tech giants. Both Google and Amazon are already leveraging AI to boost cloud revenues, but Meta’s move is unique for its cross-platform scale and its decision to blend AI chat data with social and ad algorithms.

By combining behavioral, conversational, and contextual signals, Meta aims to offer advertisers more effective targeting while keeping users more engaged through hyper-personalized recommendations.

Instagram Reaches 3 Billion Monthly Active Users, Zuckerberg Says

Meta CEO Mark Zuckerberg announced on Wednesday that Instagram has grown to 3 billion monthly active users, cementing its status as one of the world’s most widely used social media platforms.

The last time Meta disclosed Instagram’s user numbers was in 2022, when the app surpassed 2 billion monthly users.

Meta, then known as Facebook, acquired Instagram in 2012 for $1 billion—a deal that was initially met with skepticism since the app was focused mainly on photo sharing and generated little revenue. Since then, Instagram has become a central part of Meta’s business, with analysts estimating it could contribute over half of the company’s U.S. ad revenue this year.

A key driver of Instagram’s rapid growth has been Reels, the short-form video feature launched in 2020, which directly competes with TikTok and YouTube Shorts.

TikTok, owned by China’s ByteDance, reported earlier this month that it has more than 1 billion monthly users worldwide, underscoring the intense competition in the short-video market.