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Apple’s iPhone Sales Lead Chinese Market in May Amid Global Growth, Says Counterpoint Research

Apple’s iPhone sales surged to the number one position in China in May, marking the company’s strongest two-month global sales growth since the COVID-19 pandemic, according to data from Counterpoint Research. The tech giant experienced a 15% year-on-year increase in global iPhone sales during April and May.

This growth was mainly driven by rebounds in Apple’s two largest markets: China and the United States. Counterpoint Research also reported double-digit sales increases in Japan, India, and Middle Eastern markets, further contributing to the positive trend.

Ivan Lam, Senior Analyst at Counterpoint Research, noted that the second-quarter iPhone performance is promising but emphasized that the market dynamics in the U.S. and China remain critical determinants for overall success.

Data from the China Academy of Information and Communications Technology showed that shipments of foreign-branded phones in China rose slightly to 3.52 million units in April, up from 3.50 million the previous year.

Despite the growth, Apple faces intense competition from Chinese domestic smartphone brands. To remain competitive, the company has implemented price cuts, with Chinese e-commerce platforms offering discounts of up to 2,530 yuan (approximately $351) on the latest iPhone 16 models in May.

Indonesia Approves Permits for Five Apple iPhone 16 Models

Indonesia’s communications ministry has granted telecommunications permits for five models of Apple’s upcoming iPhone 16, marking a significant step towards lifting a previous domestic sales ban. This move follows the issuance of local content certificates for 20 Apple products, including the iPhone 16, last week. However, Apple still requires an import permit from the trade ministry to begin selling the devices locally, according to Indonesia’s industry ministry.

The Indonesian government had previously banned iPhone 16 sales last year, citing Apple’s failure to meet local content requirements, which mandate that products contain a certain percentage of locally manufactured parts. This decision had raised concerns about potential protectionism and its impact on investor confidence in the country.

The five telecommunications certificates cover the following iPhone 16 models: iPhone 16e, iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The issuance of these permits comes shortly after Apple announced more than $300 million in investments in Indonesia, which will fund the construction of plants for manufacturing components and the development of a research and development center.

Apple has not yet responded to requests for comment regarding the permits. However, Dwi Handoko, a senior official from Indonesia’s communications ministry, confirmed that the five permits were issued at Apple’s request.

Apple Receives Local Content Certificates in Indonesia, Still Needs Additional Permits to Sell iPhone 16

On Friday, Indonesia issued local content certificates for 20 Apple products, including the highly anticipated iPhone 16. However, the company still requires additional permits from other government ministries before it can begin selling these devices in the country.

The issuance of these certificates follows Apple’s recent announcement of more than $300 million in investments in Indonesia, including funding for plants producing components for its products and establishing a research and development center. This move comes after Indonesia imposed a ban on iPhone 16 sales last year due to Apple’s failure to meet local content requirements.

Apple was granted certificates for 11 phone models and 9 tablets, having successfully met the necessary criteria, according to industry ministry spokesperson Febri Hendri Antoni Arief. However, Apple still needs permits from the communications and digital ministry as well as the trade ministry to begin selling its products in Indonesia.

Despite making progress, Apple has yet to receive a response from the relevant Indonesian ministries regarding its requests. Negotiations between the tech giant and Indonesia’s government had been described as “tricky” by the country’s industry minister.

According to research firm Canalyst, Apple was not among the top five smartphone brands in Indonesia in the third quarter of the previous year, highlighting the challenge the company faces in regaining market share.