Apple’s iPhone Sales Lead Chinese Market in May Amid Global Growth, Says Counterpoint Research
Apple’s iPhone sales surged to the number one position in China in May, marking the company’s strongest two-month global sales growth since the COVID-19 pandemic, according to data from Counterpoint Research. The tech giant experienced a 15% year-on-year increase in global iPhone sales during April and May.
This growth was mainly driven by rebounds in Apple’s two largest markets: China and the United States. Counterpoint Research also reported double-digit sales increases in Japan, India, and Middle Eastern markets, further contributing to the positive trend.
Ivan Lam, Senior Analyst at Counterpoint Research, noted that the second-quarter iPhone performance is promising but emphasized that the market dynamics in the U.S. and China remain critical determinants for overall success.
Data from the China Academy of Information and Communications Technology showed that shipments of foreign-branded phones in China rose slightly to 3.52 million units in April, up from 3.50 million the previous year.
Despite the growth, Apple faces intense competition from Chinese domestic smartphone brands. To remain competitive, the company has implemented price cuts, with Chinese e-commerce platforms offering discounts of up to 2,530 yuan (approximately $351) on the latest iPhone 16 models in May.



