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Uber Bets on Loyalty Program to Drive Growth, Unveils $20 Billion Buyback Plan

Uber (UBER.N) announced a $20 billion stock buyback program and raised its third-quarter gross bookings forecast above Wall Street expectations on Wednesday, fueled by strong adoption of its paid loyalty program, Uber One.

The $9.99-per-month Uber One membership surged 60% year-on-year in June to over 36 million members, who now account for more than one-third of Uber’s bookings. These loyal users are especially valuable as they engage with both ride-hailing and delivery services, generating over three times the profit compared to single-service users.

To boost Uber One sign-ups, the company hosted a week-long promotional event in May offering discounts across rides, food delivery, and groceries, adding half a million new members during that period. Uber’s stock has soared 48% so far this year, though it dipped about 1% in early trading following the announcement.

Uber expects third-quarter gross bookings—the total dollar value of transactions—to range between $48.25 billion and $49.75 billion, beating analyst estimates of $47.3 billion. This follows an 18.2% year-on-year increase in second-quarter gross bookings, driven by 24.6% growth in delivery and 18.8% in mobility services.

The company also reported a rise in net income to 63 cents per share in Q2 from 47 cents a year earlier, matching expectations. Adjusted core profit for the current quarter is forecast between $2.19 billion and $2.29 billion, above analyst consensus.

Uber is leveraging subscription products like the $2.99 monthly “Price Lock Pass,” which offers fixed pricing on select routes, to encourage habitual weekday commuting, now available in over 10 U.S. and Brazilian cities.

Looking ahead, Uber is expanding in autonomous vehicle technology through over 20 partnerships, including recent deals with EV maker Lucid and startup Nuro, despite not owning its own robotaxi technology.

This latest buyback authorization supplements a previously approved $7 billion program from early 2024.

Rivian and Lucid Warn of Challenges Ahead Amid Policy Shifts and Supply Chain Disruptions

Electric vehicle makers Rivian (RIVN.O) and Lucid (LCID.O) reported disappointing quarterly earnings and issued cautious outlooks, citing impacts from changing U.S. policies, trade tensions, and supply chain issues. Rivian’s shares dropped about 4% after hours, while Lucid’s shares fell 7%.

Both companies are grappling with multiple headwinds under the Trump administration, including the removal of consumer tax credits, imposition of high tariffs on auto parts imports, and the elimination of emission fines for gas vehicle manufacturers. Additionally, China’s restrictions on exporting heavy rare earth metals—critical for EV motors—have disrupted supply chains and increased production costs in the U.S.

Rivian revealed rising costs in Q2 due to rare earth supply disruptions and raised its adjusted core loss forecast for 2024 as revenue from regulatory credit sales dwindles. The cost per vehicle rose approximately 8% year-over-year to about $118,375, largely reflecting lower production volumes rather than operational inefficiencies, CEO RJ Scaringe explained. Lower production contributed to a $14,000 increase in cost of goods sold per vehicle.

The company plans a three-week production pause in September (following a one-week pause in Q2) to integrate components and prepare for the critical launch of its smaller, more affordable R2 SUV next year.

Lucid said it largely avoided rare earth supply issues by using inventory magnets but faced tariff-related costs that pressured profit margins. The luxury EV maker also lowered its annual production forecast.

The expiration of the $7,500 federal EV tax credit at September’s end removes a key demand driver. Analysts expect a sales surge in Q3 as buyers rush to benefit from the incentive before it ends, followed by a possible softening in Q4. Lucid’s interim CEO Marc Winterhoff noted the company is planning countermeasures to mitigate the expected demand slowdown.

The Trump administration’s removal of fuel economy penalties has severely reduced demand for regulatory credits, a significant revenue source for Rivian and Lucid. Rivian said it now expects about half of its initially forecasted $300 million in credit revenue this year and does not anticipate any revenue from credit sales in H2 2024.

Rivian raised its adjusted core loss forecast to between $2 billion and $2.25 billion for 2024, up from prior guidance of $1.7 billion to $1.9 billion, but expects to roughly break even on gross profit. The company also anticipates record deliveries in Q3 across consumer and commercial segments, including its electric delivery vans for Amazon, its largest shareholder.

Lucid Motors Achieves New Delivery Record Amid Quest for More EV Buyers

Lucid Motors achieved a new milestone in the first quarter of 2024 by delivering 1,967 electric vehicles (EVs), marking its highest quarterly delivery figure to date. However, this record was achieved by a narrow margin, with just a few more vehicles delivered compared to the previous record set in the fourth quarter of 2022 when it delivered 1,932 units. Devamını Oku