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JD.com Struggles to Gain Ground in China’s Instant-Delivery Market

Chinese e-commerce giant JD.com (9618.HK) is ramping up efforts to expand its instant-delivery business through JD Takeaway, launched in February, aiming to diversify revenue beyond its core retail operations. Despite significant investments and improvements in user engagement—quarterly active customer growth and shopping frequency rose over 40%—the company faces a steep challenge breaking into a market dominated by established players.

Daily active users of JD’s delivery service have declined steadily since mid-June, falling more than 13% week-on-week by July 27, according to M Science data, signaling potential market share loss. Analyst Vinci Zhang noted that Meituan (3690.HK) and Alibaba’s (9988.HK) Ele.me service possess strong expertise in food delivery, making JD’s expansion particularly difficult.

JD’s investments in food delivery have also compressed profitability, with the adjusted operating margin dropping to 0.3% in the June quarter from 4% a year ago. By comparison, Meituan recently recorded an all-time high of 120 million daily orders across food and retail, controlling nearly 70% of the delivery market, while Alibaba’s Taobao instant commerce combined with Ele.me hit 80 million daily orders, with 200 million daily active users early in July.

The market is seeing fierce competition, with the three companies collectively pledging nearly 200 billion yuan ($27.87 billion) in subsidies, fueling a price war in instant retail that has drawn regulatory attention. JD.com CEO Sandy Xu emphasized the company’s focus on platform improvements to attract more users, merchants, and delivery riders, even as competitors prepare to report their quarterly results.

Alibaba Partners with RedNote to Boost Instant Retail Amid Fierce China E-Commerce Battle

Alibaba Group (9988.HK) has entered a strategic partnership with lifestyle content platform RedNote (Xiaohongshu), allowing users to directly shop from RedNote posts via clickable links to Alibaba’s Taobao platform, the companies announced this week. This integration formalizes app-to-app commerce, creating a smoother path from content discovery to purchase and reflecting Alibaba’s aggressive push in the instant retail” space.

By combining Taobao and Tmall’s commerce expertise with Xiaohongshu’s strength in lifestyle content, we’re helping brands reach consumers more effectively,” said Liu Bo, Alibaba VP and Tmall president.

Context: Rising E-Commerce Rivalry and Instant Retail Race

The move comes amid intensifying competition among China’s tech giants as consumer confidence remains weak, prompting heavy discounting and platform subsidies.
Alibaba and rivals like JD.com (9618.HK) and Meituan (3690.HK) are increasingly focused on instant retailoffering one-hour delivery of everything from food to fashion and electronics.

  • Meituan continues to dominate China’s instant delivery market

  • Alibaba’s Ele.me supports fast fulfillment for Taobao purchases via a new instant commerce” section

  • JD.com pledged 10 billion yuan ($1.38B) for its own instant retail strategy in 2024

Strategic Impact of the RedNote Tie-Up

  • Enables shoppable lifestyle content, turning Xiaohongshu posts into direct retail channels

  • Pilot programme will prioritize fast-moving consumer goods and healthcare productstwo hot-growth segments in instant retail

  • Supports Alibaba’s ambition to blend social media discovery with seamless, fast commerce

In just five days this month, Alibaba reported completing 10 million instant retail orders, showcasing the scale and momentum behind its rapid delivery model.

This partnership signals Alibaba’s broader aim to tighten ecosystem integration and tap into RedNote’s social commerce influence, especially among China’s younger, trend-focused consumers.

Meituan to Invest “Billions” in AI Chips, Joining China’s AI Spending Surge

Meituan, China’s leading food delivery company, has announced plans to invest “billions” in chips for training artificial intelligence (AI) models, according to CEO Wang Xing during the company’s post-earnings call on Friday. This move aligns with the growing trend of significant AI investments by China’s tech giants.

The announcement comes as the company seeks to bolster its capabilities in AI, a sector rapidly gaining traction across industries. Meituan’s investment is part of a larger wave of funding within the tech sector, with companies like Alibaba also ramping up their AI-related expenditures. In February, Alibaba revealed plans to allocate at least 380 billion yuan toward cloud computing and AI infrastructure over the next three years.

These investments underscore the increasing competition in China’s tech industry as firms race to develop the next generation of AI technologies. Meituan’s focus on AI chip development signals its commitment to maintaining its leadership in food delivery and expanding into other AI-driven sectors.