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Xiaomi Launches SU7 Ultra: A Production-Ready EV with Premium Features and Pricing

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Xiaomi Officially Launches High-Performance SU7 Ultra EV

Xiaomi has officially begun selling the production-ready SU7 Ultra, the company announced at Mobile World Congress (MWC) 2025 in Barcelona on March 2. Originally introduced as a prototype in July, the SU7 Ultra is a high-performance variant of Xiaomi’s SU7 electric vehicle (EV), which has been available in China since last year. Equipped with triple electric motors, the vehicle boasts a blistering 0-100 kmph acceleration time of just 1.98 seconds, positioning it as one of the fastest EVs in its segment.

The Xiaomi SU7 Ultra is priced at CNY 5,29,900 (approximately Rs. 64 lakh) in China, making it a premium offering in the EV market. The company has introduced multiple optional configurations, including the “Racing Package” and the “Nürburgring Nordschleife Limited Edition,” which will be available after the model successfully completes a Nürburgring lap challenge. Xiaomi’s approach reflects its commitment to performance-oriented EV innovation, appealing to automotive enthusiasts seeking cutting-edge technology.

Buyers can choose from five exterior color options: Lightning Yellow, Space Silver, Verdant Green, Pearl White, and Obsidian Black. Xiaomi initially opened pre-orders for the SU7 Ultra in October last year, and now the EV is officially available for purchase in China. The model’s launch aligns with Xiaomi’s broader strategy to establish itself as a key player in the high-performance EV segment, competing with established brands in both the domestic and global markets.

With the SU7 Ultra, Xiaomi is not only expanding its footprint in the EV industry but also pushing the boundaries of what performance-oriented electric vehicles can achieve. As the company continues its foray into the automotive space, the success of the SU7 Ultra could pave the way for further innovations and global expansion in Xiaomi’s EV lineup.

Honor Introduces Alpha Plan: A Three-Step Roadmap to an AI-Driven Future

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Honor officially introduced its highly anticipated Alpha Plan on Sunday, outlining a three-step vision aimed at fostering an open artificial intelligence (AI) ecosystem. Ahead of Mobile World Congress (MWC) 2025 in Barcelona, the Chinese tech brand unveiled a series of AI-driven innovations, including AI-powered imaging technology for mobile devices, AI agents, and a next-generation AI PC. Additionally, the company emphasized its long-term commitment to expanding AI applications beyond conventional devices, touching on advancements in physical AI (robotics) and artificial general intelligence (AGI).

As part of its AI strategy, Honor detailed the Alpha Plan in a newsroom post, positioning it as a roadmap to becoming a key player in the AI-powered device ecosystem. The company aims to collaborate with leading industry partners such as Qualcomm and Google Cloud to drive innovation in AI hardware and software. To strengthen its ecosystem approach, Honor also engaged telecom giants including CKH Group, Orange, Telefónica, and Vodafone, signaling its intent to integrate AI across multiple technology domains.

James Li, CEO of Honor, underscored the transformative potential of AI in reshaping industries and society. “It is clear that the AI revolution will reshape the paradigm of the device industry—completely transforming our productivity, our society, and even our culture more than ever before,” Li stated. He also stressed the importance of industry-wide collaboration, urging companies to embrace openness in AI development to unlock its full potential.

Honor’s Alpha Plan represents a strategic shift toward AI-centric product innovation, positioning the brand at the forefront of the evolving tech landscape. With AI integration across devices and a strong push toward AGI, Honor seeks to redefine how users interact with technology in their daily lives. As the AI industry advances, the success of this initiative will likely depend on Honor’s ability to foster a seamless and interconnected AI ecosystem with its partners.

Honor Launches AI-Powered Earbuds with Up to 22 Hours Battery Life: Price and Features Revealed

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Honor Unveils AI-Powered Earbuds Open with Hybrid ANC and 22 Hours Battery Life

Honor has unveiled its latest open-ear true wireless stereo (TWS) headphones, the Honor Earbuds Open, just ahead of Mobile World Congress (MWC) 2025. These innovative earbuds are designed to offer a unique audio experience with features such as hybrid active noise cancellation (ANC) and surround subwoofers, aimed at delivering immersive, high-quality sound. The Earbuds Open also incorporate several AI-backed features, including AI Translation and AI Agent, which further enhance their usability. The earbuds are said to offer up to six hours of battery life on a single charge, with a total of up to 22 hours when combined with the charging case.

The Honor Earbuds Open are priced at EUR 149.90 (approximately Rs. 13,600) in select European countries and are now available for purchase through the Honor Germany e-store. Available in two stylish color options—Polar Black and Polar Gold—the earbuds cater to users seeking both functionality and aesthetics in their audio devices. With their sleek design and advanced features, the Honor Earbuds Open are positioned as a premium choice for those seeking a high-quality listening experience.

Crafted with skin-friendly silicone and high-performance nickel-titanium memory alloy, the Honor Earbuds Open are designed for both comfort and stability. Their slim ear hooks ensure compatibility for users who wear glasses, making them an ideal option for a variety of lifestyles. Equipped with 16mm multi-magnetic circuit drivers, a high-elasticity TPU composite diaphragm, and a titanium-plated tweeter dome, these earbuds deliver rich, spatial audio. Additionally, they support environmental noise cancellation (ENC) for clearer calls and feature intuitive controls, such as swipe gestures for volume adjustments and taps for playback and call management.

The AI features on the Honor Earbuds Open set them apart from competitors. AI Privacy Call uses reverse sound field acoustic technology to minimize sound leakage, ensuring privacy even in noisy environments like elevators or conference halls. The AI Translation feature supports up to 15 languages and offers three modes—Shared, Exclusive, and Simultaneous Interpretation—making it a powerful tool for travelers. Furthermore, the AI Agent feature allows users to easily access the voice assistant on their paired device, enhancing the overall convenience of these earbuds.