Realme Reportedly Set to Rejoin Oppo Group Years After Operating Independently
Realme is reportedly set to return under Oppo’s corporate umbrella nearly seven years after spinning off as an independent smartphone brand. According to the report, the move is aimed at improving operational efficiency by sharing resources and cutting down on overlapping costs across multiple business functions. Once the integration is complete, Realme is expected to function again as a sub-brand of Oppo, alongside OnePlus.
The report suggests that Realme’s founder and CEO, Sky Li, will take on a broader leadership role overseeing Oppo’s sub-brand operations. While the strategic rationale behind the move has been outlined, details regarding the financial structure of the integration or any formal merger agreement have not been disclosed so far.
As per a report by Lei Feng Network, citing sources within Oppo, the decision is designed to strengthen collaboration between Oppo, Realme, and OnePlus. Going forward, the three brands are expected to align more closely on strategy while maintaining distinct product identities. This coordinated approach is said to help Oppo better position its offerings across different price segments and user groups.
One of the immediate changes expected from this integration is the consolidation of Realme’s after-sales services with Oppo’s existing support network. Despite this operational overlap, Realme is likely to continue selling smartphones under its own brand name. The company has a strong footprint in markets such as India, Southeast Asia, and Europe, where it has built a reputation for delivering competitively priced smartphones, especially in the budget and mid-range categories.



