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India Proposes Tough AI Labelling Rules to Curb Deepfakes and Misinformation

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India’s government has unveiled draft regulations requiring artificial intelligence and social media platforms to clearly label AI-generated content, in a sweeping effort to combat deepfakes and misinformation amid rising concerns over the technology’s misuse.

The proposed rules, released Wednesday by the Ministry of Electronics and Information Technology, would compel companies such as OpenAI, Google, Meta, and X to include visible AI markers covering at least 10% of a video or image’s surface area, or the first 10% of an audio clip’s duration, to indicate that the material was artificially created.

India — home to nearly 1 billion internet users — has faced an explosion of AI-generated deepfakes and false information, particularly during elections, in a country already divided along ethnic and religious lines. Officials warn that manipulated videos and fake news could incite violence and erode public trust.

Under the proposal, platforms must also ask users to declare whether their uploads are AI-generated and introduce technical safeguards to verify authenticity. The ministry said the rules aim to ensure “visible labelling, metadata traceability, and transparency for all public-facing AI media.”

The government cited a growing threat from generative AI tools capable of impersonating individuals, spreading propaganda, or manipulating elections. “The potential for harm has grown significantly,” it said in a statement inviting public and industry feedback by November 6.

Legal experts noted that the new labelling rule is one of the first in the world to set a quantifiable visibility standard. Dhruv Garg, founding partner of the Indian Governance and Policy Project, said it would require AI platforms to develop automated detection and tagging systems that identify synthetic content at the moment of creation.

The issue has already reached India’s courts. Bollywood actors Abhishek Bachchan and Aishwarya Rai Bachchan recently sued to block AI-generated videos using their likenesses, while challenging YouTube’s AI training policies.

India’s fast-growing digital landscape has made it a major market for AI firms. OpenAI CEO Sam Altman said in February that the country is the company’s second-largest market by user numbers, which have tripled in the past year.

OpenAI Launches ChatGPT Atlas Browser, Taking Direct Aim at Google Chrome

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OpenAI unveiled ChatGPT Atlas on Tuesday, its first AI-powered web browser, positioning it as a serious challenger to Google Chrome’s dominance. Built around the company’s flagship chatbot, Atlas integrates conversational search, task automation, and real-time web interaction into one platform — a move that could reshape how users navigate the internet.

With more than 800 million weekly ChatGPT users, OpenAI aims to extend its reach into everyday browsing, potentially capturing vast amounts of consumer interaction data and accelerating the shift from keyword searches to AI-driven query synthesis. The launch triggered market ripples, with Alphabet (GOOGL.O) shares falling 1.8% in afternoon trading.

Atlas introduces features such as a ChatGPT sidebar that summarizes articles, compares products, and extracts data directly from websites. A premium “agent mode” allows ChatGPT to autonomously complete online tasks, from trip planning to shopping. In a live demo, the AI browsed for a recipe, then purchased all listed ingredients via Instacart, demonstrating what OpenAI calls “autonomous digital agency.”

The browser debuted on Apple’s macOS, with Windows, iOS, and Android versions coming soon. OpenAI CEO Sam Altman said the launch represents the company’s broader mission to “reimagine how people interact with information and the web.”

The move intensifies OpenAI’s rivalry with Google, which has been embedding its Gemini AI model into Chrome and search results. Google Chrome still commands 71.9% of the global browser market, according to StatCounter, but analysts say Atlas could erode that lead — especially if OpenAI enters the digital advertising space.

“Integrating chat into a browser is a precursor for OpenAI to start selling ads,” said Gil Luria, analyst at D.A. Davidson. “If it does, it could take a meaningful share of search advertising from Google, which currently holds about 90% of that market.”

The launch of Atlas marks a new phase in OpenAI’s challenge to Big Tech dominance, potentially transforming how people browse, search, and transact online — and redefining the balance of power in the AI era.

Experts divided over whether AI boom is a bubble or sustainable revolution

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The massive wave of investment in artificial intelligence has triggered debate across global markets over whether the surge mirrors the dot-com bubble or represents a sustainable technological revolution. Companies have poured hundreds of billions of dollars into AI infrastructure, fueling record valuations — but also investor caution.

A BofA Global Research survey showed that 54% of fund managers now believe AI stocks are in a bubble, compared with 38% who disagree, highlighting the growing divide between optimism and skepticism.

The Bank of England warned on October 8 that global markets could tumble if sentiment toward AI shifts, saying “the risk of a sharp market correction has increased.”

Other experts, however, see the AI boom as a long-term growth story. Goldman Sachs economist Joseph Briggs argued that the investment surge remains macroeconomically sustainable, though he noted that “the ultimate AI winners remain less clear.”

ABB CEO Morten Wierod echoed that sentiment, saying, “I don’t think there is a bubble, but we do see constraints in construction capacity,” adding that the industry is dealing with “trillions in investment” and limited human resources.

Amazon founder Jeff Bezos said investor enthusiasm is not inherently negative: “When people get very excited … every experiment gets funded. Some will fail, but society benefits when the winners emerge.”

IMF chief economist Pierre-Olivier Gourinchas compared the AI boom to the early 2000s tech frenzy but said it’s less likely to trigger a systemic crash because it’s not driven by debt.

OpenAI CEO Sam Altman offered a more candid view: “Are investors overexcited about AI? Yes. Someone is going to lose a phenomenal amount of money — and others will make a phenomenal amount.”

Despite these warnings, UBS strategists found that 90% of investors who believe in an AI bubble remain heavily invested, suggesting confidence in the sector’s long-term potential even as valuations soar.