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Perplexity AI Introduces ‘Buy With Pro’ and ‘Snap to Shop’ Features for Paid Subscribers

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Perplexity AI has launched two innovative features aimed at revolutionizing the way users shop online. On Monday, the company unveiled ‘Buy with Pro’ and ‘Snap to Shop’ for its paying subscribers, adding a new layer of convenience and personalization to its platform. These tools leverage the power of artificial intelligence to enhance the shopping experience, making it easier for users to find and purchase products directly through the AI search engine.

The ‘Buy with Pro’ feature allows Perplexity Pro users to seamlessly purchase products after receiving recommendations. Users can ask for product suggestions based on specific needs, and when they receive search results, a curated list of relevant items will appear, each available for purchase with just a click. This integration streamlines the entire shopping journey, eliminating the need to navigate multiple websites or platforms, and providing a more efficient path to purchase.

‘Snap to Shop,’ a feature similar to Google Lens, lets users capture images of products and upload them to the AI search engine to find exact matches. This tool uses advanced image recognition technology to scan the picture, identify the item, and present users with options from online stores that carry the product or similar alternatives. Whether it’s a piece of clothing, an electronic gadget, or a home decor item, users can quickly locate products without the hassle of manual searching or typing queries.

Currently, these features are available to Perplexity Pro subscribers in the United States, marking a significant step in the company’s mission to blend AI with e-commerce. With the ability to instantly purchase recommended items and easily search for products by simply snapping a photo, Perplexity is positioning itself as a cutting-edge player in the AI-driven shopping landscape. These new features are set to elevate the user experience by offering personalized, efficient, and intuitive shopping solutions.

Google’s Appeal Against $2.7 Billion EU Antitrust Penalty Dismissed

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Over the past ten years, Google has accumulated a staggering EUR 8.25 billion (approximately Rs. 76,436 crore) in fines from the European Union for antitrust violations. Devamını Oku

Google Antitrust Ruling May Pose $20 Billion Risk for Apple

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Apple’s lucrative agreement with Google is facing significant risk after a U.S. judge ruled that Google, owned by Alphabet, has been operating an illegal monopoly. As a potential remedy to avoid antitrust actions, Google might have to terminate its agreement with Apple, which makes Google’s search engine the default on Apple devices. Wall Street analysts suggested this move on Tuesday.

Google currently pays Apple $20 billion annually, which accounts for about 36% of Google’s earnings from search advertising through the Safari browser, according to Morgan Stanley analysts. If this deal is undone, it could result in a 4-6% reduction in Apple’s profit.

The agreement is set to run until at least September 2026, with Apple having the option to unilaterally extend it for an additional two years, based on a document filed by the Department of Justice in the antitrust case. Evercore ISI analysts indicated that the most likely outcome would be a ruling against Google paying for default placement or a mandate for companies like Apple to prompt users to select their preferred search engine proactively.

Apple’s shares were flat on Tuesday, lagging behind a broader market recovery after Monday’s global selloff. Alphabet’s shares showed little change after a 4.5% drop in the previous session. Herbert Hovenkamp, a law professor at the University of Pennsylvania, remarked that dominant market players should avoid exclusive agreements and ensure that agreements provide buyers with the freedom to choose alternatives.

The legal process, including potential appeals, could extend into 2026. If the deal is scrapped, Apple might offer alternatives such as Microsoft Bing or develop a new search product powered by OpenAI. The ruling is expected to accelerate Apple’s shift towards AI-powered search services. Apple recently announced plans to integrate OpenAI’s ChatGPT chatbot into its devices and is in talks with Google to add the Gemini chatbot, with plans to include other AI models.

Apple is also enhancing Siri with AI technology to handle tasks like writing emails and interacting with messages. While these efforts might not generate significant revenue in the near future, they could help Apple leverage new technology.

Gadjo Sevilla, an analyst at Emarketer, suggested that while this situation could be a temporary setback for Apple, it also presents an opportunity to pivot to AI solutions for search.