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Von der Leyen Calls for Europe-Wide Push on AI-Powered Cars to Revive Auto Industry

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European Commission President Ursula von der Leyen has urged the European Union to embrace an “AI first” strategy for the automotive sector, calling for a coordinated effort to develop self-driving cars made in Europe. Speaking at Italian Tech Week in Turin, the continent’s automotive capital, she argued that artificial intelligence could rejuvenate Europe’s car industry while enhancing road safety and sustainability.

“Self-driving cars are already a reality in the United States and China. The same should be true here in Europe,” von der Leyen said, emphasizing that “AI first” must also mean “safety first.” Her comments reflect growing concern in Brussels about the competitiveness gap between European automakers and tech-led rivals abroad, particularly in the U.S. and China, where AI-driven mobility is advancing rapidly.

Von der Leyen proposed creating a network of European cities to serve as autonomous vehicle pilot zones, noting that 60 Italian mayors have already expressed interest in joining the initiative. She pledged EU support for vehicles “made in Europe, and made for European streets,” positioning AI innovation as a cornerstone of industrial revival and regional independence.

The announcement comes amid intense pressure on Europe’s automotive sector, which employs millions of workers and faces simultaneous demands to decarbonize and digitize. Von der Leyen argued that AI-driven transport could reduce congestion, connect rural communities, and preserve jobs by enabling a new ecosystem of European-designed mobility technologies.

Also speaking at the event were Amazon founder Jeff Bezos, Ferrari and Stellantis Chairman John Elkann, and other global technology leaders—highlighting the deepening link between Silicon Valley innovation and Europe’s manufacturing transformation.

“The future of cars—and the cars of the future—must be made in Europe,” von der Leyen concluded, framing AI not as a threat but as the engine of Europe’s next industrial renaissance.

Nvidia eyes $500 million investment in UK self-driving startup Wayve

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Nvidia has signed a letter of intent to invest $500 million in Wayve, a London-based autonomous driving technology company, during its next funding round, Wayve confirmed Thursday. The move underscores Nvidia’s growing push into self-driving and follows a broader U.S.-UK technology pact to deepen cooperation in artificial intelligence.

Founded in 2017, Wayve has developed a machine-learning approach to autonomous driving that differs from conventional systems. Instead of relying heavily on pre-mapped roads, its AI learns directly from traffic patterns and human driver behavior using vehicles equipped with camera sensors.

Wayve raised over $1 billion in 2023, led by SoftBank with backing from Nvidia, while Uber invested separately in 2024. Its autonomous driving platforms already use Nvidia chips, linking its growth to the broader global AI hardware surge.

The company operates in both the UK and U.S., while expanding testing into markets such as Germany and Japan. Nvidia’s latest move comes alongside a pledge to invest £2 billion ($2.7 billion) in Britain’s AI startup ecosystem, a signal of its commitment to both mobility technology and the UK’s broader AI ambitions.

Amazon’s Zoox Robotaxi Debuts Free Rides on Las Vegas Strip

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Amazon-owned Zoox has officially opened its robotaxi service to the public in Las Vegas, offering free rides on and around the Strip while awaiting regulatory approval to charge fares. The move positions Zoox against established rivals like Alphabet’s Waymo and Tesla in the race for autonomous ride-hailing dominance.

Key Details

  • Vehicle design: Unlike competitors, Zoox uses a purpose-built, fully autonomous pod with no steering wheel or pedals. Passengers sit facing each other, resembling a futuristic shuttle.

  • Free service: Current rides are complimentary to help familiarize the public and gather feedback.

  • Fleet: About 50 vehicles are in Zoox’s Las Vegas fleet, with thousands of riders each week during its casino-based test loop.

  • Expansion: Zoox plans to extend services soon to San Francisco, with future rollouts in Miami, Austin, Atlanta, and Los Angeles.

Industry Context

  • Waymo already runs paid robotaxi services in multiple U.S. cities with a fleet of around 2,000 vehicles.

  • Tesla operates a small number of robotaxis with safety drivers in Austin and has begun a Bay Area ride-hailing service.

  • Uber is also entering the space, integrating autonomous vehicles into its network through partnerships.

  • Commercializing robotaxis has been tough, with regulatory scrutiny, protests, and high costs forcing many startups to exit the field. Amazon acquired Zoox for $1.3 billion in 2020, betting on the long-term payoff.

Outlook

Zoox expects to begin charging fares within months once it secures regulatory approval. With its unique design and Amazon’s backing, Zoox could emerge as a serious challenger in the still-nascent robotaxi market, provided it scales safely and wins public trust.