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AMD Collaborates with AI Startups to Enhance Chip and Software Development

Advanced Micro Devices (AMD) is strengthening its ties with a range of artificial intelligence startups to improve both its chip hardware and software ecosystems, aiming to better compete against dominant players like Nvidia.

In its pursuit to build a competitive line of AI chips, AMD has acquired companies such as server maker ZT Systems and several small software firms to boost its talent pool and software capabilities. The company is focused on enhancing ROCm, its AI software platform, to better support the complex needs of AI developers.

Vamsi Boppana, AMD’s senior vice president of AI, described the effort as a “thoughtful, deliberate, multi-generational journey” aimed at creating hardware and software that meet evolving AI demands.

One of AMD’s key customers benefiting from these software improvements is AI enterprise startup Cohere, which focuses on building AI models tailored for large businesses. Cohere CEO Aidan Gomez said AMD’s enhancements have drastically shortened the time it takes to adapt their software to AMD chips—from weeks down to days—improving agility in deployment.

On the hardware front, OpenAI has played a notable role in shaping AMD’s upcoming MI450 series AI chips. Forrest Norrod, AMD’s executive vice president, revealed that feedback from OpenAI influenced the design of the MI450’s memory architecture and chip scalability to accommodate thousands of chips working together for AI applications. OpenAI also guided AMD on optimizing the chips for specific mathematical operations vital for AI workloads.

The MI400 series will underpin AMD’s new “Helios” server expected next year, designed to rival Nvidia’s integrated AI servers that link hundreds or thousands of GPUs.

OpenAI CEO Sam Altman appeared alongside AMD at their recent San Jose event, highlighting the ongoing collaboration between the two organizations.

GenAI to Boost India’s IT Industry Productivity by Up to 45%, EY India Survey Reveals

Generative artificial intelligence (GenAI) is poised to significantly boost the productivity of India’s $254 billion IT industry, with a projected increase of 43% to 45% over the next five years, according to a survey conducted by consulting firm EY India. This surge in productivity will stem from the dual impact of GenAI’s internal integration within IT companies and the growing shift of client projects from proof of concept (POC) to full-scale production.

Leading Indian IT firms, such as Tata Consultancy Services (TCS) and Infosys, have noted that their clients are increasingly using AI for new projects. EY India’s survey found that 89% of these companies have already begun experimenting with GenAI, with 33% of these projects already in production. Abhinav Johri, a technology consulting partner at EY India, emphasized that businesses are transitioning from experimenting with AI to adopting it at an enterprise-wide scale, showcasing the industry’s confidence in the technology’s potential.

The survey also highlighted specific roles within the IT industry that stand to benefit the most. Software development is expected to experience the largest productivity boost of approximately 60%, followed by BPO services with a 52% increase, and IT consulting at 47%. Together, these three sectors—software development, BPO services, and IT consulting—are expected to contribute to 50%-60% of the total productivity improvement across India’s tech services industry.

The integration of AI is not only helping IT firms enhance their customer service but is also contributing to cost reduction and improved revenue growth, as reported by the survey’s respondents.

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