Amazon Expands Same-Day Delivery to Perishable Foods to Compete with Instacart and Walmart
Amazon Prime subscribers can now receive perishable items—including strawberries, milk, meats, and frozen meals—on the same day they order, as the company expands its fast-delivery service. The option is free for Prime members on orders over $25 and available to non-members for a $12.99 fee. Previously, perishable groceries were delivered via Amazon Fresh or Whole Foods, often requiring an additional subscription fee.
The service is currently available in over 1,000 U.S. cities, with plans to expand to 2,300 by year-end. Analysts say the lower order threshold and inclusion of groceries in Prime could attract more members and pressure competitors like Instacart, Walmart+, DoorDash, and Uber Eats. Amazon has invested $4 billion to expand same-day and next-day delivery across rural U.S. communities.



