Tesla’s ‘Robotaxi’ Trademark Rejected for Being Too Generic, Says TechCrunch

The U.S. Patent and Trademark Office (USPTO) has rejected Tesla’s application to trademark the term Robotaxi” for its autonomous vehicles, ruling that the term is too generic, according to a report by TechCrunch on Wednesday.

Key Points:

  • The USPTO issued a nonfinal office action, giving Tesla three months to respond before the application is officially abandoned.

  • Tesla’s separate application to trademark “Robotaxi” for its upcoming ride-hailing service remains under review.

  • Tesla also attempted to trademark Cybercab”, but that application is on hold due to conflicts with other trademark claims involving the prefix “Cyber”.

Implications for Tesla:

This development could complicate Tesla’s branding strategy for its upcoming autonomous ride-hailing service, which is slated to launch in Austin, Texas by June. The inability to secure exclusive rights to widely used industry terms may limit Tesla’s marketing and legal protection around these initiatives.

Context:

  • Tesla has been vocal about its ambitions to introduce “autonomous ride-hailing for money,” but the company has acknowledged that shifting global trade policies and political uncertainty may impact both its production and demand forecasts.

  • The term “robotaxi” is commonly used across the autonomous vehicle industry to describe self-driving cabs, making it difficult to claim proprietary ownership.