Meta to Enable Secure AI Features in WhatsApp Using Private Processing Technology

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Meta is introducing a groundbreaking technology known as Private Processing, aimed at bringing artificial intelligence (AI) capabilities to WhatsApp without compromising user privacy. This innovation marks a significant step in integrating AI tools into messaging platforms while maintaining the strict privacy standards WhatsApp is known for. On Tuesday, Meta offered an early preview of how this system works, highlighting the measures taken to ensure that both user data and interactions with AI remain secure and inaccessible to anyone outside of the conversation.

According to Meta, Private Processing ensures that messages exchanged with the AI and the AI-generated responses are encrypted and protected in a way that even Meta itself cannot access them. This technology is designed to uphold WhatsApp’s end-to-end encryption model while enabling users to benefit from powerful AI features. Whether users are seeking assistance in drafting messages, summarizing conversations, or managing their chats, Private Processing ensures that all data handling occurs within a protected environment.

To support transparency and foster trust, Meta also revealed its plan to share details of the layered infrastructure behind Private Processing. This includes publishing some of the underlying technical components, allowing independent researchers and the broader tech community to evaluate and better understand the system’s security architecture. Meta emphasized that the project is still in development, and more updates will follow as the technology approaches public deployment.

Ultimately, the goal of Private Processing is to provide seamless access to Meta’s AI—such as summarizing unread chats or suggesting text—without raising alarms about user data being stored or analyzed on central servers. By preserving the core principles of privacy and data control, Meta hopes to deliver a new generation of intelligent features on WhatsApp that feel both useful and trustworthy.

Spanish Firm GMV Unveils ‘Lunar GPS’ System to Guide Future Moon Missions

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Spanish tech company GMV has launched an innovative lunar navigation system called LUPIN, designed to bring real-time positioning capabilities to the Moon — similar to how GPS functions on Earth. The project is part of a European Space Agency (ESA) initiative to develop cutting-edge positioning, navigation, and timing (PNT) technologies for future lunar exploration.

LUPIN (Lunar Pathfinder Intelligent Navigation) aims to support upcoming missions related to scientific research, resource mining, and even tourism, offering intuitive navigation comparable to using Google Maps or Waze on Earth.

“With this software, we bring Europe closer to establishing a presence of humans on the moon and, potentially, this would be a stepping stone towards Mars,” said Steven Kay, LUPIN project director.

Key Features and Field Testing:

  • Tested in Fuerteventura, a Canary Island with lunar-like landscapes.

  • Utilizes moon-orbiting satellite signals similar to GPS to enable real-time location tracking for astronauts and rovers.

  • Addresses current navigation challenges on the Moon, where latency and lack of direct visibility with Earth complicate operations.

At present, Moon navigation relies on delayed, Earth-based calculations and relay satellites, leading to communication shadow zones and slow response times. LUPIN could transform this by offering on-site, accurate location updates, crucial for autonomous rovers and manned missions.

The system will also integrate:

  • Existing lunar maps

  • Data from orbiting satellites, especially around hard-to-access regions like the south pole and far side of the Moon.

“We want these rovers to map the surface of the Moon in a fast and safe way so that astronauts can return in a few years, work there and set up permanent bases,” said Mariella Graziano, GMV’s head of strategy.

With NASA, ESA, and private players gearing up for a new era of lunar exploration, LUPIN represents a leap toward creating a navigation infrastructure for extraterrestrial mobility — and potentially laying the groundwork for missions to Mars and beyond.

Pinterest Shares Soar 11% as Strong Ad Spend, AI Strategy Offset Tariff Uncertainty

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Pinterest (PINS) surged more than 11% on Friday, adding nearly $2 billion to its market capitalization, as investors welcomed a stronger-than-expected revenue forecast that defied broader concerns about advertising pullbacks amid geopolitical and trade volatility.

The visual discovery platform joins Reddit and Meta in delivering upbeat revenue figures for the quarter, at a time when U.S. trade policy shifts and rising global tensions have cast doubt over the marketing budgets of many digital firms.

Despite these headwinds, Pinterest’s AI-powered ad tools and expanding Gen Z user base are proving to be effective growth levers. Analysts praised the platform’s focus on delivering personalized and performance-driven ads, boosting advertiser confidence.

“AI is helping to serve up the right type of ads for different audience segments,” said Dan Coatsworth of AJ Bell. “There’s a greater propensity to click when the ad feels relevant.”

Key Metrics:

  • Global Monthly Active Users (MAUs): Up 10% YoY to 570 million, beating LSEG analyst estimates.

  • Forward P/E Ratio: Pinterest trades at 14.51x, more attractive compared to Reddit (67.65x) and Snap (22.19x).

While Asian e-commerce advertisers such as Temu and Shein pulled back spending due to the rollback of the “de minimis” import exemption, Pinterest’s international diversification and AI enhancements helped mitigate the impact.

“Pinterest’s strategic focus on AI improvements and international expansion is yielding results,” said Angelo Zino, senior equity analyst at CFRA.

Still, Barclays analysts cautioned that e-commerce ad trends could worsen later in the year if tariffs begin to directly hit consumer spending. Yet for now, Pinterest is outpacing competitors in converting ad impressions into meaningful business performance.

Pinterest’s stock performance and relatively modest valuation suggest it may be one of the more resilient digital ad plays as global marketing strategies adapt to economic uncertainty.