EU to Hold E-commerce Platforms Liable for Unsafe Goods, Targeting Temu, Shein, and Amazon

The European Union is moving forward with plans to hold e-commerce platforms like Temu, Shein, and Amazon Marketplace responsible for dangerous or illegal products sold on their websites, according to a report by the Financial Times on Saturday. The new proposal includes customs reforms that would require online platforms to provide detailed data on products before they reach the EU, giving customs authorities more control over inspections and the ability to better track and regulate goods.

Under current rules, consumers who purchase goods online within the EU are considered the importers for customs purposes. However, the new reform would shift this responsibility to the e-commerce platforms themselves. Platforms like Amazon, Shein, and Temu would be required to ensure that products comply with EU safety standards, collect the relevant customs duties and VAT, and provide detailed product information before goods are shipped to the EU.

The EU also plans to create a new central customs authority, the EU Customs Authority (EUCA), which will pool customs data from the 27 member states. This new body will be tasked with screening goods and identifying potential risks before the products are even loaded for transport or physically arrive within the EU, as per the draft proposal seen by the Financial Times.

Currently, Amazon, Shein, and the EU have not commented on the matter, and Temu could not be reached for a statement. The new rules are expected to provide stronger oversight and improve consumer safety in the rapidly growing e-commerce sector.