X Adds Blue Checkmark Disclaimer to Address EU Antitrust Probe

Elon Musk’s social media platform X has added a more prominent disclaimer to its blue checkmark feature, aiming to deflect a potential fine from European Union antitrust regulators, according to a source familiar with the matter.

The European Commission charged X in July 2023 with misleading users about the meaning of the blue checkmark. Traditionally, the badge indicated that an account belonged to a verified public figure. However, following Musk’s acquisition of the platform in 2022, the checkmark began to signify only that an account holder was a paid subscriber, not necessarily a verified identity.

Although X has not admitted any wrongdoing, it recently began displaying a more noticeable disclaimer clarifying the meaning of the blue checkmark. According to the source, this move is not part of any formal settlement proposal with the EU’s tech enforcement body but is seen as a voluntary step to demonstrate compliance. The new disclaimer has been in place for about a week.

The European Commission acknowledged X’s decision, with a spokesperson stating: “Our investigation related to the blue checkmark is ongoing.” X declined to comment when contacted.

The probe is being conducted under the EU’s Digital Services Act (DSA), which mandates that large online platforms take stronger action against illegal or harmful content or face penalties of up to 6% of their global annual revenue. The DSA also requires transparency in how online platforms present information to users.

Bloomberg first reported on X’s decision to highlight the disclaimer.