X has reportedly rolled out new restrictions on Grok AI’s image generation and editing features, limiting access to paid subscribers amid mounting backlash over deepfake abuse. The move follows intense criticism over the platform’s role in enabling the creation of sexually explicit, AI-generated images, as well as growing scrutiny from regulators, particularly in the UK.
According to reports, Grok AI had previously allowed users to alter images in ways that included digitally removing clothing and placing individuals—predominantly women—into sexualised scenarios. These capabilities sparked public outrage and renewed debates around AI safety, consent, and platform responsibility. In response, the Elon Musk-owned platform is said to have curtailed these tools for non-paying users.
The Guardian reports that most users on X are now unable to generate or edit images using Grok unless they have a paid subscription. Subscribers, whose identities and payment information are verified by the platform, continue to retain access to the image-related features. However, Gadgets 360 confirmed that free users can still access similar image editing tools through Grok’s standalone app and official website, despite restrictions within X itself.
The BBC further reported that the changes came after warnings of potential fines and regulatory action from UK authorities. Government sources indicated that pressure has been mounting on Ofcom, the UK’s communications regulator, to take decisive steps against the platform. Officials reportedly expect Ofcom to use its full regulatory powers to address concerns surrounding unlawful AI-generated imagery, including the possibility of imposing sanctions or access limitations on X.
