Amazon Announces Q Chatbot for AWS Customers, Packed with Generative AI Features

Amazon Unveils ‘Q,’ a Generative AI-Enabled Chatbot, at the re:Invent Conference in Las Vegas.

Amazon has hopped aboard the generative AI hype, that boomed exponentially after the launch of OpenAI’s ChatGPT last year. During Amazon’s re:Invent conference in Las Vegas, it officially lifted the curtains off ‘Q’, a generative AI-enabled chatbot designed for the customers of Amazon Web Services (AWS), most of which are businesses. Through this new AI assistant, Amazon will respond to real-time inquiries, help businesses create content, and process tasks as directed.

Amazon is aiming to improve its customer needs through Q. Company agents will be able to provide real-time responses to queries raised by AWS customers, making communication between the two parties prompt and in real-time.

The chatbot will also be able to identify crucial parts of customers’ calls with company agents using AI, draft professional emails, brainstorm ideas, summarise reports, explain concepts, and write articles for businesses.

“Amazon Q provides immediate, relevant information and advice to employees to streamline tasks, accelerate decision-making and problem-solving, and help spark creativity and innovation at work,” Amazon Web Services wrote in a blog post, explaining the purpose of Q.

To get access to customised features, pricing, and options for Q, AWS users will be offered two or more plans to choose from. The costs of these plans reportedly range between $20 (roughly Rs. 1,666) and $25 (roughly Rs. 2,083).

“Amazon Q can adapt its interactions to each individual user based on the existing identities, roles, and permissions of your business. It searches the documents in connected data sources and creates a relevant and detailed suggestion for a social media post. Amazon Q also tells which document was used to generate the answer,” the blog explained.

The platform is anticipated to be a valuable resource for software developers, IT professionals, business analysts, and content writers. Currently, Amazon Q is in preview and available in AWS Regions US East (N. Virginia) and US West (Oregon). The company has not provided a specific timeline for its expansion to other regions.

Generative AI technology enables users to request information or generate content across a wide range of topics. Popular generative AI platforms, such as ChatGPT and Google’s Bard, have gained significant attention on the internet.

Major hardware companies like OnePlus, Samsung, and MediaTek are also integrating generative AI platforms and services into their products.