Sales of Apple Vision Pro Surpass 200,000 Units Just Days Before the Headset Hits US Stores, Reports Suggest

According to Ming-Chi Kuo, an analyst at TF Securities International, Apple should not find it challenging to ship 500,000 Vision Pro units.

Apple Vision Pro — the wearable ‘spatial computer’ from the iPhone maker — might have a hefty $3,499 (roughly Rs. 2.9 lakh) price tag, but that hasn’t stopped the company from selling over 200,000 units in the US, over a 10-day period, according to a report. The headset is set to go on sale via Apple Stores in the US starting on February 2, nearly eight months after it was unveiled by the company at WWDC 2023. There’s no word from Apple on plans to launch the Vision Pro in other regions, including India.

According to a MacRumors report citing a source with knowledge of the company’s Vision Pro sales performance, Apple has sold over 200,000 models of its first mixed reality headset as of January 29. Customers will be able to purchase the Vision Pro at the company’s stores in the US starting on Friday. Apple announced the launch of the device in the country on January 8 and pre-orders started on January 19.

Earlier this month, TF Securities International analyst Ming-Chi Kuo claimed that Apple “sold 160,000 to 180,000 Vision Pro units” between January 19 to January 21. Kuo claims that shipping 500,000 Vision Pro units should not be challenging for Apple, but points to the possibility of the demand for the headset waning after the initial order period.

The reported figures align with Ming-Chi Kuo’s earlier forecasts for the headset. However, Kuo notes that the shipping times during the pre-order phase remained constant, indicating that demand for the headset might “quickly taper off after the core fans and heavy users place their orders.”

In the meantime, reviews for the Vision Pro have surfaced, providing insights into what to expect from Apple’s wearable headset. New details about the device, such as its power source and software interface, have also emerged. Notably, it has been highlighted in a review by John Gruber that the Apple Vision Pro lacks a built-in reserve battery. Consequently, if a second battery is purchased, it cannot be hot-swapped with the original one, requiring the headset to be shut down, connected to the second battery pack, and then powered on again.