Amazon’s AWS Partners with NBA to Power New AI Basketball Platform

/in /tarafından

Amazon Web Services (AWS), the cloud computing arm of Amazon.com, has signed a multi-year partnership with the National Basketball Association (NBA) to create AI-driven features, analytics, and fan experiences across the league’s digital platforms.

The collaboration, announced on Wednesday, will debut “NBA Inside the Game”, a new AI-powered platform designed to transform in-game data into interactive insights for fans, teams, and broadcasters. The deal’s financial terms were not disclosed.

A NEW ERA OF DATA-DRIVEN BASKETBALL

The NBA’s new system will leverage AWS’s machine learning and data processing tools to analyze real-time game statistics and produce advanced visualizations. The features will appear across live broadcasts, the NBA App, the league’s official website, and social media channels, providing deeper, faster, and more personalized insights into gameplay.

Fans will be able to see advanced statistics — such as defensive positioning, shot success probabilities, and team strategy analytics — generated instantly by AI models trained on player and game data.

Teams will also gain access to the data, enabling them to review matches, adjust strategies, and identify player performance trends.

“Whenever we build a statistic, there is always input from our teams,” said Ken DeGennaro, the NBA’s Head of Media Operations and Technology. “We want to ensure that these services not only engage fans but also help our teams improve their on-court strategies.”

AI’S GROWING PRESENCE IN SPORTS

The partnership reflects a broader trend in global sports toward AI integration, where leagues increasingly partner with tech giants to enhance both fan engagement and team performance.

Earlier this year, Microsoft signed a five-year deal with the English Premier League to embed its AI Copilot technology into the league’s digital ecosystem, illustrating how artificial intelligence is reshaping the business of sports.

For AWS, the deal strengthens its expanding presence in sports analytics — a field where its technology already powers insights for organizations like Formula 1, the NFL, and Bundesliga.

As part of the NBA collaboration, AWS will handle data collection, analysis, and visualization in real time, helping redefine how fans experience basketball and how coaches and players analyze it.

Billionaire-Backed Bitcoin Firm OranjeBTC to List on Brazil’s B3 Exchange

/in /tarafından

OranjeBTC, a Brazilian cryptocurrency firm backed by some of the biggest names in global finance and crypto, will begin trading on Brazil’s B3 stock exchange next week, marking a major step in the mainstream adoption of bitcoin-linked companies in Latin America.

The move positions OranjeBTC to directly challenge Méliuz (CASH3.SA), the first Brazilian firm to adopt a bitcoin treasury strategy.

BITCOIN AS CORE TREASURY ASSET

Founded by Guilherme Gomes, OranjeBTC aims to attract domestic investors who might not be able to hold digital assets directly due to regulatory restrictions.
“Certain investors are prohibited from buying bitcoins directly,” Gomes explained. “Through OranjeBTC, they’ll be able to gain exposure to bitcoin via the stock market.”

The company currently holds 3,650 bitcoins in its corporate treasury—worth more than $420 million at current prices—and plans to increase its reserves as it expands.

“Bitcoin will change financial systems as we know them,” Gomes said. “Our main focus is bitcoin at the highest level — building infrastructure, knowledge, and value around it.”

STRATEGIC INVESTORS AND BACKERS

Before its public debut, OranjeBTC attracted investments from high-profile figures and firms, including:

  • Ricardo Salinas, the Mexican billionaire and owner of Banco Azteca,

  • Cameron and Tyler Winklevoss, co-founders of Gemini,

  • FalconX, a leading crypto brokerage, and

  • Adam Back, a pioneering figure in bitcoin mining and CEO of Blockstream.

These heavyweight backers underscore growing institutional confidence in bitcoin-focused companies emerging from Latin America.

A REVERSE IPO STRATEGY

Instead of pursuing a traditional initial public offering, OranjeBTC is using a reverse IPO mechanism — listing its shares through Intergraus, an education-focused subsidiary already traded on B3.

This approach allows OranjeBTC to bypass the lengthy approval process typical of standard IPOs, speeding up its entry into public markets.

BITCOIN EDUCATION AND MARKET ACCESS

Beyond serving as an investment vehicle, OranjeBTC plans to use its education platform to help shareholders and retail investors better understand bitcoin markets and blockchain technology.

The company’s broader mission, according to Gomes, is to make bitcoin investment and knowledge accessible to everyday Brazilians, while building a strong local presence in the country’s fast-growing digital asset ecosystem.

With its debut on B3, OranjeBTC will become one of the few publicly traded companies in the world with bitcoin as its central treasury reserve, signaling a broader institutional shift toward digital assets in emerging markets.

Rick Perry’s Data Center REIT Fermi Targets $13 Billion Valuation in U.S. IPO

/in /tarafından

Fermi, a real estate investment trust co-founded by former U.S. Energy Secretary Rick Perry, is seeking a valuation of up to $13.16 billion in its planned U.S. initial public offering, the company announced on Wednesday. The move comes as the surge in artificial intelligence drives demand for massive data center infrastructure.

The Amarillo, Texas-based firm aims to raise as much as $550 million by offering 25 million shares priced between $18 and $22 each.

Data centers have become prime assets as technology companies rush to build the computing power needed for advanced AI models. Fermi joins a growing list of AI-focused firms, such as CoreWeave and WhiteFiber, that have tapped public markets this year.

Founded in January 2025, Fermi has set its sights on developing the world’s largest energy and data complex, fueled by a combination of nuclear, natural gas, and solar power. Despite its ambitions, the company remains in an early development stage and has yet to generate revenue, reporting a $6.4 million loss since inception through June 30.

Fermi’s flagship initiative, known as Project Matador, plans to deliver up to 11 gigawatts of power for data centers by 2038, including one gigawatt ready by the end of 2026. The complex will span more than 5,200 acres in Texas and is expected to attract hyperscaler tenants.

“AI is arguably the investment story of a lifetime, but at this stage Fermi is still a story, and it’ll be interesting to see how much investors will pay for it,” said Matt Kennedy, senior strategist at Renaissance Capital. He described the valuation target as “very ambitious” for a development-stage company, highlighting the importance of securing contracts.

UBS, Evercore, Cantor and Mizuho are leading the IPO, with Fermi planning to list on both Nasdaq and the London Stock Exchange under the ticker “FRMI.” Proceeds from the offering will be used to purchase equipment and powered shells for the Texas complex.