OranjeBTC, a Brazilian cryptocurrency firm backed by some of the biggest names in global finance and crypto, will begin trading on Brazil’s B3 stock exchange next week, marking a major step in the mainstream adoption of bitcoin-linked companies in Latin America.
The move positions OranjeBTC to directly challenge Méliuz (CASH3.SA), the first Brazilian firm to adopt a bitcoin treasury strategy.
BITCOIN AS CORE TREASURY ASSET
Founded by Guilherme Gomes, OranjeBTC aims to attract domestic investors who might not be able to hold digital assets directly due to regulatory restrictions.
“Certain investors are prohibited from buying bitcoins directly,” Gomes explained. “Through OranjeBTC, they’ll be able to gain exposure to bitcoin via the stock market.”
The company currently holds 3,650 bitcoins in its corporate treasury—worth more than $420 million at current prices—and plans to increase its reserves as it expands.
“Bitcoin will change financial systems as we know them,” Gomes said. “Our main focus is bitcoin at the highest level — building infrastructure, knowledge, and value around it.”
STRATEGIC INVESTORS AND BACKERS
Before its public debut, OranjeBTC attracted investments from high-profile figures and firms, including:
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Ricardo Salinas, the Mexican billionaire and owner of Banco Azteca,
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Cameron and Tyler Winklevoss, co-founders of Gemini,
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FalconX, a leading crypto brokerage, and
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Adam Back, a pioneering figure in bitcoin mining and CEO of Blockstream.
These heavyweight backers underscore growing institutional confidence in bitcoin-focused companies emerging from Latin America.
A REVERSE IPO STRATEGY
Instead of pursuing a traditional initial public offering, OranjeBTC is using a reverse IPO mechanism — listing its shares through Intergraus, an education-focused subsidiary already traded on B3.
This approach allows OranjeBTC to bypass the lengthy approval process typical of standard IPOs, speeding up its entry into public markets.
BITCOIN EDUCATION AND MARKET ACCESS
Beyond serving as an investment vehicle, OranjeBTC plans to use its education platform to help shareholders and retail investors better understand bitcoin markets and blockchain technology.
The company’s broader mission, according to Gomes, is to make bitcoin investment and knowledge accessible to everyday Brazilians, while building a strong local presence in the country’s fast-growing digital asset ecosystem.
With its debut on B3, OranjeBTC will become one of the few publicly traded companies in the world with bitcoin as its central treasury reserve, signaling a broader institutional shift toward digital assets in emerging markets.