Huawei-Backed Aito Enters Middle East With UAE Dealer Deal
Chinese automaker Seres said its electric vehicle brand Aito has signed an agreement with Abu Dhabi-based dealer group Performance Plus Motors to begin sales in the United Arab Emirates, marking the brand’s first export move outside China. The partnership gives Aito an initial foothold in the Middle East as it looks to expand beyond China’s highly competitive EV market.
Performance Plus Motors, a unit of Abu Dhabi Motors, will handle sales, delivery and after-sales service of Aito’s luxury intelligent vehicles in the UAE. Seres did not provide a timeline for the official launch, but said vehicles have already arrived at Dubai port and test drives of the flagship Aito 9 SUV are underway.
Aito is the most successful brand under Huawei’s Harmony Intelligent Mobility Alliance and has rapidly grown in China. Seres said the UAE agreement represents a key step in Aito’s globalization strategy, with plans for broader Middle Eastern expansion that could support entry into neighboring markets.
Previously sold only in China, Aito showcased its global lineup at the Munich car show last September. The brand sold more than 420,000 vehicles in 2025, becoming the main growth driver for Seres, whose total EV sales rose more than 10% last year.



