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T. Rowe Price Enters Crypto Market with First Multi-Coin ETF Filing

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T. Rowe Price has filed with the U.S. Securities and Exchange Commission (SEC) to launch its first cryptocurrency exchange-traded fund (ETF), marking the $1.77 trillion asset manager’s long-awaited entry into digital assets.

The actively managed ETF would offer exposure to five to fifteen cryptocurrencies, including bitcoin, ether, solana, dogecoin, and Shiba Inu, according to the filing. Portfolio managers would aim to outperform the FTSE Crypto US Listed Index, using a mix of fundamental, valuation, and momentum-based analysis to decide which assets to hold and how to weight them.

“This is a surprise move for such a late entrant,” said Bryan Armour, ETF analyst at Morningstar. “But T. Rowe Price appears to be targeting something differentiated to stand out in a crowded space.”

While dozens of asset managers have raced to launch single-coin ETFs, multi-asset crypto funds remain rare due to regulatory complexity and the volatility of altcoins. If approved, the T. Rowe Price fund would be among the first diversified crypto ETFs in the U.S.

The filing underscores T. Rowe’s efforts to diversify beyond traditional mutual funds, which have suffered persistent outflows. The firm has introduced 24 ETFs in recent years and recently partnered with Goldman Sachs to develop new private market products for retail investors. As part of the deal, Goldman plans to buy up to 3.5% of T. Rowe’s shares, an investment that could exceed $1 billion.

T. Rowe has been quietly building its digital asset expertise, hiring Blue Macellari, a former crypto hedge fund executive, as head of digital assets strategy in 2022.

ETF industry experts said the launch reflects a broader institutional shift. “It’s exciting to see T. Rowe expand beyond equities and bonds,” said Todd Rosenbluth of VettaFi.

However, the timing remains uncertain. The SEC faces a government shutdown that has slowed approvals, despite new listing standards paving the way for multi-coin ETFs.

If approved, the T. Rowe Price crypto ETF could signal a new era of mainstream digital asset investing from one of America’s most established financial firms.

Bitcoin, ether slide as U.S.-China tensions reignite, wiping out earlier gains

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Bitcoin and ether fell sharply on Tuesday as rising U.S.-China trade tensions erased the previous day’s rebound, underscoring the crypto market’s fragility following last week’s record liquidation event.

Bitcoin dropped as low as $110,023.78 before recovering slightly to $113,129, down 2.3%, while ether slid 3.7% to $4,128.47 after hitting an intraday low of $3,900.80. The world’s largest cryptocurrency has fallen more than 12% since reaching a record $126,000 on October 6.

The renewed decline came as both the U.S. and China imposed new port fees on ocean shipping companies, escalating their trade dispute and disrupting global supply chains. Analysts said the move transformed maritime trade into a new battleground in the ongoing economic conflict between the world’s two biggest economies.

Altcoins bore the brunt of the sell-off, with some tokens plunging as much as 80% on certain exchanges. Analysts said automated liquidations on leveraged platforms further amplified volatility as margin calls forced traders to unwind positions.

“As long as U.S.-China relations remain tense and equities are heavily concentrated in tech, crypto will struggle,” said Juan Perez, director of trading at Monex USA. “When fundamentals weaken, bitcoin and ether lose their footing because their value depends on broader investor confidence.”

The slump follows last Friday’s $19 billion crypto liquidation, the largest in market history, which was triggered by Trump’s 100% tariff threat on Chinese imports and Beijing’s retaliatory rare earth export restrictions.

Crypto traders rush to hedge after record $19 billion market wipeout

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After the largest crypto liquidation in history, investors in the options market are scrambling to protect themselves from another potential collapse in bitcoin and ether, bracing for heightened volatility following last week’s dramatic sell-off.

More than $19 billion in leveraged crypto positions were liquidated last Friday as panic selling and thin liquidity triggered violent swings. Analysts said the 24-hour liquidation was nine times larger than the February 2025 crash and 19 times greater than the 2020 and FTX meltdowns combined. The sell-off was sparked by U.S. President Donald Trump’s announcement of 100% tariffs on Chinese imports and threats of export controls on critical software.

Bitcoin plunged as low as $104,782, down over 14% from its recent record high of $126,000. It has since recovered to around $115,700. Ether also dropped more than 12%, while altcoins such as DOGE, HYPE, and AVAX saw losses exceeding 50% before partially rebounding.

Options traders have since piled into put contracts — which grant the right to sell — at strike prices of $115,000 and $95,000 for bitcoin and $4,000 and $3,600 for ether, signaling rising bearish sentiment through year-end, according to data from Derive.xyz.

Despite the turmoil, on-chain analyst Willy Woo said bitcoin’s investor flows have remained relatively stable compared to other assets, suggesting capital may be rotating from altcoins into bitcoin rather than exiting crypto altogether. Still, analysts caution that bitcoin must overcome key resistance levels before regaining upward momentum.