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Smartphone Prices Rise as OnePlus, Nothing and Others Feel Impact of Ongoing RAM Shortage

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RAMageddon may hit smartphones before the end of the year — and OnePlus 16 may be in trouble

Smartphone brands are reportedly increasing the prices of their mid-range and flagship devices, as the industry faces mounting pressure from rising component costs. Companies such as OnePlus, Nothing, Realme, and Redmi are said to be adjusting their pricing strategies in response to a global shortage of key hardware components, particularly memory modules like DRAM and NAND storage.

The ongoing surge in artificial intelligence adoption is a major factor behind this shortage. Large technology firms are rapidly acquiring massive quantities of RAM and GPU chips to support AI-driven data centers, significantly straining global supply. At the same time, memory manufacturers are prioritizing the production of high-bandwidth memory (HBM), which is better suited for AI workloads. This shift has reduced the availability of conventional memory components used in smartphones, pushing costs higher for device makers.

As a result, brands are passing some of this increased cost burden on to consumers. For instance, OnePlus has updated the pricing of its latest flagship lineup in India. The OnePlus 15, originally launched at Rs. 72,999 for the base variant, is now listed at Rs. 77,999 for the 12GB + 256GB configuration. The higher-end 16GB + 512GB version has also seen a notable jump, now priced at Rs. 85,999, reflecting a significant increase compared to its initial launch price.

Similarly, the OnePlus 15R has undergone multiple price revisions. The 12GB + 256GB variant, which debuted at Rs. 47,999, has now climbed to Rs. 52,999. Meanwhile, the 12GB + 512GB option is currently listed at Rs. 57,999, up from its earlier pricing. These changes highlight a broader trend across the smartphone market, where supply chain disruptions and evolving industry demands are reshaping pricing dynamics on a global scale.

Realme 16T Appears on Geekbench With Potential Performance Drop Compared to 15T

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Realme 15T Geekbench Sonuçlarıyla Ortaya Çıktı

The Realme 16T is shaping up to be the next addition to Realme’s T-series lineup, expected to succeed last year’s Realme 15T. While the company has yet to confirm an official launch date, early signs suggest the device could arrive soon. Ahead of any formal announcement, the handset has surfaced on the Geekbench benchmarking platform, offering an early glimpse into what users might expect from the upcoming model.

According to the Geekbench listing, a Realme smartphone carrying the model number RMX5268 is widely believed to be the Realme 16T. The device appears to run on Android 16 and is equipped with a Mali-G57 MC2 GPU. It also shows approximately 7.45GB of RAM, which will likely be marketed as 8GB in retail units, aligning with common industry practices.

Performance scores from the listing indicate 784 points in single-core tests and 2,007 in multi-core tests. These figures suggest a modest performance profile, and potentially even a step down compared to its predecessor. The device is reportedly powered by a MediaTek MT6835 chipset, featuring two high-performance cores clocked at 2.40GHz and six efficiency cores running at 2.00GHz. These specifications point toward the MediaTek Dimensity 6300 processor.

While benchmark listings don’t always tell the full story, this early data hints that the Realme 16T may focus more on efficiency and affordability rather than raw performance gains. In addition to its internal hardware, the phone is also rumored to launch in three different color options, giving users a bit of variety in design when it officially hits the market.

Realme Narzo 100 Lite 5G India Launch Set; Confirmed to Pack 144Hz Display and Dimensity 6400 SoC

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Realme Narzo 100 Lite 5G Leak Suggests Massive Battery and Budget Friendly Pricing - The South India Times

Realme is gearing up to expand its Narzo lineup in India with the launch of the Narzo 100 Lite 5G, which is scheduled to debut next week. The upcoming smartphone will arrive as the successor to the Narzo 80 Lite 5G, continuing the brand’s focus on delivering feature-packed devices in the affordable segment. Ahead of its official unveiling, the company has already teased several key specifications, building anticipation among users.

The Realme Narzo 100 Lite 5G is set to launch in India on April 14 at 12pm IST. Once unveiled, the handset will be available for purchase through the official Realme India website, Amazon, and offline retail outlets across the country. The device will be offered in two colour options — Thunder Black and Frost Silver — catering to users who prefer both classic and modern finishes.

In terms of display, the smartphone will feature a large 6.8-inch screen with a 144Hz refresh rate, promising smooth scrolling and an enhanced gaming experience. The panel is also said to offer up to 900 nits of peak brightness, along with a 180Hz touch sampling rate for improved responsiveness. Additionally, Realme’s Smart Touch 2.0 technology is expected to allow seamless operation even with wet hands, adding a layer of convenience in everyday use.

Powering the device will be the Dimensity 6400 chipset, designed to handle daily tasks and gaming efficiently. One of the standout features of the Narzo 100 Lite 5G is its massive 7,000mAh battery, which should provide extended usage without frequent charging. With these specifications, the phone appears to be aimed at users seeking long battery life and a smooth display experience at a competitive price point.