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L’Oréal to Invest $383 Million in Indian Beauty Tech Hub

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French cosmetics group L’Oréal said it will invest more than $383 million to establish a beauty technology hub in the southern Indian city of Hyderabad, strengthening its push into AI-driven innovation.

The company said the hub will serve as a global base for developing artificial intelligence-powered beauty solutions and is expected to create around 2,000 technology jobs by 2030. The investment, amounting to over 35 billion rupees, aims to accelerate the rollout of advanced digital tools across L’Oréal’s global portfolio.

The partnership was formalized at the World Economic Forum in Davos by L’Oréal CEO Nicolas Hieronimus and the government of Telangana, a state that has rapidly positioned itself as a major technology and investment hub in southern India.

The move reflects growing economic ties between India and France, whose bilateral trade reached $15 billion in 2024. Leaders including Indian Prime Minister Narendra Modi and French President Emmanuel Macron have been working to deepen cooperation, including efforts to modernize tax agreements in line with global transparency standards.

OpenAI to Start Offering Chatbot Ads to Advertisers, Report Says

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OpenAI has begun offering advertising placements within its chatbot to a select group of marketers, marking a significant shift in its business model, according to a report by The Information.

The report said OpenAI is inviting dozens of advertisers to participate in a trial period lasting several weeks, with individual spending commitments below $1 million. Ads are expected to begin appearing in early February and will be priced based on the number of views rather than clicks. Reuters could not independently verify the report, and OpenAI did not immediately comment.

OpenAI is reportedly still developing tools that would allow advertisers to buy ads directly through a self-service system. For now, the process is being handled more manually as the company tests demand and format. The move follows OpenAI’s recent decision to begin showing ads to some U.S. users, as it looks to diversify revenue beyond subscriptions.

The push into advertising underscores growing pressure on OpenAI to fund the rising costs of AI development and data center infrastructure. Backed by Microsoft, the company is widely expected to pursue a public listing in the future, increasing the need for scalable and predictable revenue streams.

Wipro CEO Sees Growing Demand for India’s IT Services From AI

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Artificial intelligence is increasingly driving demand for India’s IT services, as companies move beyond pilot projects and begin rolling out large-scale AI initiatives, according to Srini Pallia, chief executive of Wipro.

Speaking on the sidelines of the World Economic Forum in Davos, Pallia said Wipro is competing for a mix of small, large, and mega AI-related deals as clients across industries adopt the technology at different stages of maturity. While pricing pressure remains intense due to faster delivery timelines and leaner teams enabled by AI, he expects the number of smaller projects to rise as adoption widens.

India’s $283 billion IT sector has faced several quarters of slower growth as global clients cut technology spending amid economic and geopolitical uncertainty. Pallia said enterprise AI spending is now shifting from experimentation to accountability, with boards and executives demanding clear returns on investment.

He added that AI-assisted software development could cut costs by about 25% through productivity gains in coding and testing, leading to more projects over time. Wipro launched a three-year, $1 billion investment plan in 2023 to strengthen its AI capabilities.