EU Charges TikTok Over Addictive App Design Under DSA

The European Union has charged TikTok with breaching online content rules, accusing the app of using addictive design features that could harm users, particularly minors. The move follows a year-long probe by the European Commission under the Digital Services Act, which empowers regulators to demand changes or impose fines of up to 6% of a company’s global turnover.

Regulators cited features such as infinite scroll, autoplay, push notifications, and highly personalized recommendations as mechanisms that encourage compulsive use. The Commission said TikTok failed to adequately assess risks to users’ physical and mental wellbeing and did not implement sufficient safeguards, including effective screen-time controls and parental tools.

TikTok rejected the allegations, calling the preliminary findings false and saying it would challenge them. EU officials said the platform may be required to redesign core elements in Europe, including disabling infinite scroll over time, adding meaningful breaks—especially at night—and adapting its recommender system.

The action underscores the EU’s broader crackdown on Big Tech, with similar DSA charges previously brought against Meta Platforms’ Facebook and Instagram over deceptive interface designs. Regulators are also scrutinizing age-verification systems at Snapchat, YouTube, Apple, and Google as governments debate tougher limits on teen access to social media.